Three quick content writing tips

1. How do you develop rich content writing for your demographic? Research! In depth research about your client or customer should always form a part of your marketing and content writing plan. Otherwise you may be anticipating needs and wants that may not even fit your target demographic. Ask them… through surveys, focus groups, feedback, industry research etc what they really want to know, what they are feeling as part of the customer journey and what they need and meet those needs for them. 2. Engaging readers and customers is a life long journey Although this depends on the industry, a good content writing campaign should be ongoing and nurture the customer/client every step of the journey. From before the decision making process has even begun, to post purchase and beyond. The term “life long” refers to the life of the customer journey, rather than the life of the customer. Although in some cases this can be one and the same. For example, if you had a product or service that your customer requires from infancy to old age, then you would adapt  to suit their changing needs throughout their lifetime. An example of this might be a medical/doctor service. 3. Content writing needs to be fresh but reusable Again, industry and topic dependent but well written content is usually evergreen or at least, able to be repurposed. If it’s news content that is being uploaded straight to a website, for most clients the content can stay on the website perpetually. Unless it harms the company (perhaps there has been a change in research or they no longer offer the product or service) there’s no reason why it cannot be archived. In terms of fresh content writing, it really does depend on the client’s audience. Some may be content hungry and others are “slow burners”. As long as fresh content is going out at least weekly (for most industries), then it depends on the audience. For professional SEO content writing, hire one of the best Australian copywriters today.

Here’s What You Need to Do to Become a Successful Copywriter

Starting out as a freelance copywriter? Here’s some very quick tips that will ensure you are successful:   Send your client a copywriting brief to fill out before you begin the job. I prefer to do this before I quote so that I know exactly what the client is after and how I can best deliver this. Brevity. ‘nuff said. Write with voice. Don’t be shy to add your own unique voice to the copy – even if you’re writing corporate material. This will help you stand out from others. You are now in a client service industry. Congratulations slash commiserations. Your priority? Keeping your client happy. Not just happy but ecstatic. Otherwise, they have no reason to keep hiring you and referring you to others. Write copy directly to your consumer. Imagine this: you’re at a party, you corner someone and deliver a succinct, punchy speech to them and “bamm”, you walk away. Essentially, you want to emulate this with your written sales copy.  

18 reasons why you should be blogging

Are you one of the very few people left who don’t yet blog? Have you abandoned the thought of it thinking it will be a waste of your valuable time? Perhaps it’s time to rethink blogging? Particularly if you are a creative or you want to create opportunities to promote our business to a wider community. Starting a blog is the one thing you can do to improve your current business. Here are a eighteen reasons why you should be blogging. It: You might be interested in learning more about blogging with the Blank to Brilliant: write a blog post online course.