Email marketing will change your business

There are many marketing avenues available to businesses these days but email is still one of the most powerful and cost effective ways to grow your business. Email marketing allows you to target a specific group of people with tailored content that will resonate with them. In this blog post, we’ll talk about email marketing and what it can do for your business! 1. What is email marketing and how can it help your business Email marketing helps you grow your business by reaching a specific group of people with tailored content that will resonate with them. They can also remind prospects to buy something (who doesn’t need reminding, right?) and reward customers for purchases they’ve made in the company’s past. Email marketing is email content that promotes your brand or business to a specific group of people (your target demographic). It can be as simple as an email message with a link to one particular promotion or more complex and integrated into the email newsletter you send out regularly. This allows you to show up in someone’s inbox whenever they open their inbox. Email marketing is a powerful way to generate leads and enewsletters are an easy way for your potential customers to get updates about you. If someone subscribes to your email newsletter, they’ll see content from you in their inbox regularly. It’s also one of the most cost effective ways to grow your business because it doesn’t require any additional upfront investment other than creating new email messages. Why is email marketing beneficial? Here’s a quick snapshot of why email marketing is powerful: allows you to reach your target audience provides a simple and effective way of staying in touch with customers cost efficient for both the sender and receiver, making it an attractive option for businesses on a budget email is a great way to cultivate relationships with consumers can help generate leads for your business, leading to new customers and more sales can be used as an upsell or cross sell tool by including links for products related to the email content reconnecting with old clientele What’s more, apparently email marketing is more effective than social media at acquiring new customers! Why you should be using email marketing highly effective and low cost way of reaching your target audience can be personalised, automated and targeted to specific audiences don’t have the high production costs associated with other advertising methods a low cost way to promote your business and drive sales instantly can be more effective than other types of advertising Crucially, email marketing is a huge time saver for businesses because you can set up automated messages and campaigns that will send out emails whenever they are needed. Let’s have a look at these a little closer: 1. Personalisation: emails are more personal than other marketing, so people feel like they know you and care about their opinion a lot more. 2. Targeting specific audiences: for example, by sending ads to just customers who have purchased from you before or who lived in a certain country that would be interested in your products/services. 3. Low production costs: email campaigns don’t cost as much money to make as say someone putting an ad on NBC for half hour block of time (which reportedly costs $500k+). 4. Driving instant sales: when people get sent personalised emails with discounts, deals or coupons that they can use, it makes them want to buy the product right then instead of waiting until later. Furthermore, email marketing also enables you to closely observe your customer base, which is especially helpful if they have email preferences such as no email on weekends or during certain hours. This way you will know when it’s best to send them offers and updates. Email marketing best practices 1. Regularly send out new promotions and discounts to incentivise customers to buy. 2. Use email automation tools such as Mailchimp, AWeber, or Constant Contact to help you consistently communicate with your prospects and customers. 3. Offer a “subscribe for updates” option so that people can sign up for your email list without buying anything just yet. 4. Include a call to action in every email. Better yet, with every section within your email. 5. Use social proof in your email subject lines. 6. Keep email relatively content short and sweet. 7. Use incentives strategically: One of the most important aspects of email marketing is using deals and products that are relevant with emails sent on time for holidays like Cyber Monday when people will be looking for deals online. 8. Set up an attractive email lead magnet to get new subscribers. Don’t want to miss out on those extra sales any longer?

Get more email subscribers with an ebook as a lead magnet

In the past few years, ebooks have become an increasingly popular lead magnet. This is because they are a great way to get people on your mailing list and build trust with potential customers. In this article, we will discuss how ebook leads can be so effective at achieving business goals and why you should consider using them in your marketing strategy. The ebook lead magnet is a tried and true marketing technique. Yes, it’s been around for decades now but that doesn’t mean ebooks are any less effective than they were back then! Quite the contrary: these days, an ebook can be considered a powerful business asset if done correctly. Okay, brag alert. This year I had a goal to build up my email list for my author brand. I released my first fiction book on Amazon in March 2021, so I had to quickly do some hustling. I started to build the list by using a free short story giveaway. This works incredibly well for this niche as within two months, I had 1500 subscribers and it’s continuing to rapidly grow. They’re easy to create (even as you go along) with tools like Scrivener or Microsoft Word; and they allow your prospective customers to get more info about what you do in one place without having to search through lots of different pages on your website. Plus, there’s plenty of room for customisation when it comes to ebooks too! Don’t just use them solely for sales pitches either – try adding some personal touches like your own tone of voice and language or images. And you can even link back to your website if you want people to discover more information. What is a lead magnet? A lead magnet is a tool that you use to build relationships with potential customers and get them onto your mailing list. This helps you stay in touch, nurture leads, and eventually convert readers into buyers. The ebook offers an effective way for businesses to grow their lists of followers because it’s affordable and easy to produce. In addition, they are attractive; providing valuable information about the business through writing can be more engaging than simple graphics or videos alone. Why an ebook as a lead magnet? The ebook format also allows brands to offer something different from what other companies might have on offer at the same time. It gives users exclusive access to content which could otherwise only be found by subscribing to newsletters. This makes ebooks far more appealing as part of a marketing strategy. When it comes to generating leads, many people say an ebook is the best way to go. This is likely true because they are a great lead magnet and generate sign-ups for your business’s mailing list. In fact, 50% of marketers who start using lead magnets report higher conversion rates. (wpforms) With the three highest performing ways of securing leads for B2B marketers include in-person events, followed by webinar lead magnets and ebook lead magnets. (Content Marketing Institute) Luckily, ebooks are a time-saving marketing tool. These days an ebook is the perfect lead magnet because they’re something you might have on offer at the same time. It gives users exclusive access to content which could otherwise only be found by subscribing to newsletters. This makes ebooks far more appealing as part of a marketing strategy. An ebook can provide businesses with that one contact point for their prospect’s information and it provides them with quality content about your product or service in return. This means that every single person who opts into your email list will also get this high quality content from you all year round. Instead of just once! Ebooks make great lead magnets because: They provide customers with more information and content Ebooks are a cheaper alternative to conferences or events An ebook can be used as incentive for subscription, rather than just being an extra bonus. Ebooks make great lead magnets because they’re so cost effective. They can be easily outsourced if you don’t have time to research, write and produce yourself. They offer something new and exclusive to offer people who might not know about your business yet. Ebooks are a cheaper alternative to conferences or events. An ebook can be used as incentive for subscription, rather than just being an extra bonus. Ebooks make great lead magnets because they’re so cost effective. They can be easily outsourced if you don’t have time to research, write and produce yourself. Most of all, an ebook builds trust between you and potential customers – something no other type of content does quite as well! People will feel safe signing up to your email list if they already have some idea what you’re all about. And finally, ebook lead magnets are just so darn convenient! You can’t make a time-sensitive offer or sell physical products with an ebook (you’ll need to be selling digital content instead). But the fact that ebooks are delivered electronically makes them super easy for customers and prospects alike. All they have to do is put in an email address. It doesn’t even matter if they read the book straight away (or at all!) I’m an enthusiastic and experienced book writer. So why not hire me for ebook copywriting and get your book written within weeks!

Ask a copywriter: bite sized answers

Here is a collection of quick, bite sized answers that I have provided using my extensive experience as a copywriter on the Q&A site, Quora. Failing at doing your own copywriting? Stop mucking aroud and hire a professional.

Ebooks are pivotal for marketing

Writing and releasing an ebook is a powerful marketing tool that comes with many benefits. Not just that satisfied feeling that you’ve accomplished something that is tangible and braggable. But it actually has real advantages to for your digital marketing. Although it can take some time and energy to write, the effort really pays off.  I advocate for ebooks as a mighty lead magnet (eg, something that entices people to sign up to your marketing list). Mainly because ‘…98% of your traffic isn’t ready to buy right now, and 70% of all website visitors on average will never return to your website.’ So capturing email addresses whilst you can is crucial.  Here are some real world benefits of having an ebook in your marketing plan. Credibility People have revered books for centuries. And for good reason. Books are one of the most influential tools that have ever existed for people. With an ebook you have a tool to put yourself in a locus of influence (for good, of course). Position yourself as an expert in your field so that you are the first name that people think of when considering the services you offer.  Plus, sharing your information in the form of an ebook offers that additional credibility. When people see how knowledgeable you are about a topic, you literally give them the proof that you know what you are doing and have more knowledge that your competitors or someone just entering the field.  Or if you are a startup venture or don’t have an established brand, an ebook is the perfect way to showcase and demonstrate loads of information so that it builds trust.  Control You have a bit more creative control over an ebook (than other forms of communications) and there is no hard and fast rule as to how it looks. You can go full hog and give over all your best information in thirty thousand words or you can keep it tight and enticing with your most favourite salient points in four thousand words and a few images.  More sales As mentioned above, an ebook is an effective lead magnet and attracts sign ups to email distribution list, particularly if it’s free. ‘People like to get things for free. It makes us feel like we’re getting a better value. That’s why all those infomercials on TV double your order for free, or throw in free gifts. It makes something that might seem expensive to begin with seem like a bargain, because of all the “free” things you’re getting. Tap into that same psychological drive by offering an incentive to your customers.’ Upsell An ebook is also an opportunity to sell your services or products even further, either by introducing your target demographic to an additional service that you offer or a more expensive or premium arm of services or products. You can also use it to cross sell or really solidify your businesses key message. Are you really the most creative hairdresser in the area? It’s a relevant and non pushy way to upsell to the people who are already interested in your knowledge. Longevity Ebooks are also great because people can take them away and read them at their own leisure, meaning that you will be top of mind when someone is reading your book in bed at night, on their lunch break or morning commute. Not just when they are Googling you— there is longevity in this type of content.  Value Ebooks immediately create a sense of value in a reader’s mind. Intrinsically, they promise a wealth of knowledge and people really feel like they are scoring a deal when they hand over their email address (or few dollars if you are selling it).  Easy It’s relatively easy to write and create (or outsource). You can easily publish yourself without specialised knowledge and without spending a fortune. You can upload to your site or email marketing list straight away. Do you know what else is great about an ebook? It’s an opportunity to repurpose your content. You can take your existing knowledge, presentation notes, enewsletters or blog posts and rewrite them in an ebook format.  Flexible You can include additional content that supports your key message, not just text. Ebooks— particularly pdfs— are amenable to worksheets, images, charts, hyperlinks, templates and more! And it’s all packaged up in one convenient place, rather than making your reader trawl through stuff on your website. I have always advocated creating a book for your business as part of your marketing plan. Here’s what I said in an interview with Huffpost a few years ago: “Self publishing my book has a lot of intrinsic value. Now I can refer to myself as an author, instead of just a writer. It’s also been a wonderful learning experience and has given me an insight into the publishing and bookselling industry that I might not have seen if I went with a traditional publisher,” Jones said. Don’t wait any longer to get your customised content out into the world and get those elusive email sign ups. Discover how you can get your ebook ghostwritten for you by a professional ebook copywriter now. 

Sales copywriting a squeeze page

It is almost impossible to surf the net for more than a couple of minutes without encountering a number of squeeze pages. This is not surprising since email marketing is considered one of the most powerful marketing tools, with an average ROI of 3800%. There are several email marketing activities that are great at capturing email addresses and building your enews database but the one that has incredibly effective results is a squeeze page. What is a squeeze page? A squeeze page is a type of landing page that is designed for one specific purpose; to “squeeeeeze” an email address and a name out of you prospective clients that land on the page. When looking to collect personal information from internet users who strive to remain anonymous at all costs, you have to employ a lot of guile. Squeeze pages are designed to lure website visitors to put in their personal details (an email address and name, and in some cases a phone number) in exchange for a reward such as more information, a discount, a tangible or digital asset or a free service. To achieve this, there has to be a form of subtle pressure (but disguised by sales copywriting) designed to compel website visitors to fill in their details. This is usually done using expert web copywriting, deliberate colour schemes and purposeful layouts to place your offer in the best possible light while asking for just a measly email address. Here are five valuable sales copywriting techniques for squeeze pages 1. Create an enticing offer that has some value How often have you seen this phrase – ‘To download XXXXX, simply enter your email here.’ Your enticing offer can be anything: a free ebook, software, template, webinar, online course or design aid. But it has to be important enough for the visitor to want to give up their email. The important thing being is that it has some specific benefits, particularly to the reader. Think along the lines of: subscribe for a weekly newsletter download a free weight loss ebook sign up to get your discount offer. 2. Let your customers do the talking Customer reviews have influenced an extraordinary amount of buyer decisions, with some reports suggesting 93 per cent of people impacted by online reviews. Allowing your customers to do the talking builds trust as this shows prospective customers what they will experience if they use your product or service. You might remember we’ve talked about this in terms of social proof. It’s also just common sense as a customer would rather trust another customer’s (who they see as unbiased) review than any marketing material you may have. 3. Spend time copywriting your page content Copywriting is the act of writing content with the aim of advertising, marketing or increasing brand awareness. Sales copywriting is absolutely necessary because we are all lazy readers, especially when it comes to online content. Your visitors are more likely to scan and skim through the page content. So great copywriting will help them do just that with a bold headline, compelling subheadings, captivating pictures and prominent CTA buttons. 4. Keep it simple No, really! You have to keep things really simple to the point when it would even make sense to anyone and everyone. Simplicity sells and using clear concise statements will make your copywriting easy to understand and skim. Opt for simple short sentences using basic words to describe exactly what you want to say. 5. End things with a compelling CTA Your call to action button will be the deciding factor on whether your squeeze page converts (turns someone into a reader to an actual sale) or not. One website saw a 321 per cent increase in opt ins when they provided visitors with a compelling reason to subscribe. Visitors usually spend a short time deciding whether to opt in to your offer and a button that says ‘Yes, I want the free report,’ is more likely to convert than one that says ‘Download report.’ Adding the super, all time converting word free is also a good way to increase the chances of them clicking on your offer.

Email Marketing Copywriting – Can You Do Better?

Email marketing copywriting is a combination of knowledge, art and passion. It’s more than just putting words together, there are certain email marketing tips that can help you improve email marketing copywriting skills. Here are some Jones the Writer approved tips to improve email marketing copywriting skills: Cultivate a mindset of curiosity. Successful email marketers keep their eyes open for opportunities to learn new effective email marketing tactics from blogs, forums and websites. They do not hesitate to confront challenges such as consumer complaints or negative feedback but instead they look for ways to turn these into learning experiences. Whenever possible, they take time to study how other businesses succeed in email campaigns so they can be inspired by them and achieve similar or better results. When it comes to email marketing copywriting, curiosity helps marketers find new email marketing ideas and continuously improve email campaigns. Take some time to reflect at the end of each day. Instead of rushing through email management as soon as they wake up in the morning, successful email marketers take a moment to step back from their inbox and consider the previous email campaigns. They think about what went well and what didn’t. They look for strategies that can be improved or replaced with something better in future email campaigns. Reflecting on the previous campaign also allows them to assess how well their email marketing tactics are working so they can get an idea if there is room for improvement or not. It also gives them a chance to revise email marketing strategies before sending out new ones because email campaigns that are sent out too quickly can give email marketers a negative perception among email recipients. The tip here is to write your marketing email and put it aside for a few days. Come back to it with fresh eyes before you send it out. Experiment Experiment with email marketing strategies from successful email marketers who do email marketing differently. Successful email marketers know how to stand out from the crowd by doing things in email campaigns or in a different way to others. They use creativity and innovative ideas when it comes to email copywriting, sending whatever is possible as long as they can attract email subscribers and encourage them to read email messages through extensive reading of emails including subheadings and attention grabbing headlines of every email copywriting campaign. Play nice Email marketing etiquette matters if you want your company’s emails delivered into inboxes without being blocked or deleted by spam filters. What this means is never send unsolicited email messages to email subscribers, do not email email recipients who have already unsubscribed and never email email recipients whose email addresses are unknown. And use your manners! While this might seem like common sense, even the best of minds can slip up when it comes to email marketing etiquette so it’s better to be safe than sorry. Safeguarding your brand’s image and reputation as well as ensuring email delivery into customer inboxes will come a long way in building successful email campaigns. These things matter because it is your name which you are trying to build through email campaigns. Three tips on good email marketing copywriting Good email marketing copywriting is not a result of luck or chance. It’s actually the result of perseverance and sound email marketing tactics that yield good email marketing returns. The truth is email marketers can’t just write email campaigns, send them out to email subscribers and then expect positive results if they put in minimal effort into email campaigns. There are three email marketing tips for improving email marketing copywriting skills which will help you achieve well-crafted and successful email messages: Tip one: Know your audience What are their likes, dislikes, hobbies, interests? Find out more about them by sending surveys to collect data from your target market about topics such as what time of day they get online, where do they go for their answers to particular questions or queries, what email topics interest them most and which email marketing strategies email marketers should use to be successful in email campaigns. Other ways to collect email subscriber information are through data collection from email subscribers such as surveys, quizzes, polls and the like. Tip two: Don’t assume Avoid making assumptions about your audience’s preferences. Successful email marketers avoid assuming things about their target market because they know there is no sure way of gauging what email subscribers want without asking them directly. There are instances when email marketers assume that everyone will respond favourably to a given message or subject but the truth is not everyone does so by assuming too much could do more harm than good for your brand image in the long run. Once you know exactly what your subscribers want, you can write for them easier. Tip three: Simplify Keep email copywriting simple so email recipients can understand the email’s message. It’s a good email marketing practice to keep email copywriting as simple as possible and avoid writing long paragraphs because chances are you will not get any positive email marketing results out of long emails filled with text. In order to achieve this, there are certain email templates which you can easily apply in your email campaigns and build off from these while matching them with your company’s branding strategies for a successful email marketing campaign every time. Overall, testing and refining is a surefire way to keep your email content fresh and performing well. Need help getting outstanding email copywriting written to nurture your subscribers? Let me take care of it.

Email copywriting: effective subject lines

The subject line is the first thing that people will see when it hits their inbox. According to Chadwick Martin Bailey, 64% of people say they open an email because of the subject line. Spending time on email copywriting and crafting the perfect subject line is an art form. A rewarding one, nonetheless, which can entice people to open the email and read the content. Your mission: to write an appealing subject line that will make people want to keep reading. The subject line is really worth investing time and energy into getting right. This is going to be the device that encourages people to open your email and read it (and then, hopefully, click on the call to action). Copywriting with specificity …subject line needs to indicate or foreshadow what is actually in the email… Most importantly, a decent email marketing subject line needs to indicate or foreshadow what is actually in the email and what the readers can expect to get out of it. Be sure not to misrepresent your email’s content. Much like copywriting a headline the subject line will need to have a great hook in it. Give specific reasons why someone should open the email (as that one hundred per cent the aim of a great subject line). Which sounds more specific? Some great discounts in this email Here’s how you can get 50% off any purchase in February Buy this product now to get a discount The answer is 2. Number one is too vague and number three is too “salesy”. Remember: it’s much more effective if you tell your readership what the email contains, rather than give them the “sell”.Just like headlines, you might want to employ one of the psychological techniques in your subject line (as long as you adhere to the other success principles): curiousity offer/discount/promo sale direct benefit urgency/scarcity/time offer or limit warning Length Although there has been some preliminary research into how many words affect the open rate of an email, there seems to be no consistent number of words that prove best practice when it comes to wheedling opens. An older study from Adestra suggests that subject lines fewer than ten characters long had an open rate of 58 per cent. Emojis This is more of a personal opinion than professional opinion but I detest the sight of an emoji in a subject line, no matter the industry or brand. It cheapens the look and detracts from the offer or information. This may not always be the case for your target demographic, however, so it is best to do some thorough research and understanding of your target demographic groups to know how to directly speak to them. If you’re doing any business to business copywriting I would strongly recommend not using emojis in your subject lines or email body copy. World Emoji Day  on 17 July might be the only exception to this rule.  Split testing Most email platforms have something called A/B split testing. This is the ability to send your email to your mailing list with two or three minor changes, so you can ascertain which gets more of a response. It’s worth your time to try A/B split testing for subject lines. Don’t just guess what people will respond to- test the waters! These test results will be useful for the next time you send out an email marketing campaign and you’ll be able to see whether your email list responds better to questions or giveaways or rewards or whatever you decide to test! Personalise When it comes to email copywriting, try crafting the language to be personal (not at the expense of professionalism though). You may also like to include the recipient’s name in the subject line. Mailchimp discovered that including your company name in the subject line increased open rates. For example, Jones the Writer really wants you to learn about email copywriting right now Email open rates Even if your email copywriting is magic, it’s vital that you understand exactly how many people are actually opening and reading your emails. How do you know if your subject lines are doing well? 64% of people say they open an email because of the subject line. Although it is industry dependent, Mailchimp purports that between 15% and 29% of your entire mailing list opening your emails is standard. Check out where your industry lies here. Here are a few industries that most of my audience fall within. These figures are up to date as at 1 February 2017. Creative services/agency       22.41% Ecommerce                              16.75% Health and fitness                   21.93% Marketing and advertising     17.81% Media and publishing             22.14% Grammar Technically it is both correct if you capitalise the first letter of every word (known as title case) but my grammatical preference is to only capitalise the first letter of the first word (known as sentence case). I find it is easier read and promotes a flow that the eyes can follow easily. As with any great copywriting, avoid excessive capitalisation and overuse of syntax (keep the exclamation marks away) and apply good grammar. Tidy and tight Keep your email marketing subject line copy very clear, medium to short in length, professional and as a precursor to what the email contains. As with most copywriting, it’s better to aim for brevity and clarity over and above being to creatively “clever”. Although it may seem a little on the conservative side, it’s better to opt for something that works.

What is marketing?

Marketing is everywhere. But have you ever pondered exactly what is marketing? Marketing is a broad term that is essentially a way of getting your message, your business or service, out into the world and connecting with clients/customers to get sales. Although it’s not always the case that the bottom line is sales. Under the marketing umbrella there are a few sub categories of marketing. I’ll briefly describe them below: What is traditional marketing? This comprises of things that are part of your marketing plan that aren’t in the online space. You can think of them as the various ways people promoted their businesses before the internet was a prominent feature of our daily lives. Traditional marketing may include: hardcopy brochures, flyers, pamphlets, magazines etc print advertising—ads in newspapers, magazines etc PR (public relations) and media campaigns advertorial editorial media advertising—radio and TV commercials loyalty systems (such as loyalty cards, VIP memberships etc) branding, design and logos. Surprisingly, even though digital marketing is all encompassing, in 2017, TV ad spend totalled $72.01 billion. There are plenty of businesses that still believe in the power of traditional marketing. What is digital marketing? With the invention and rapid embrace of the internet, digital marketing has become an international beast that has presented unprecedented opportunities for businesses and individuals.  Introduced in 1994, the world wide web soared from 16 million users up to 70 million users within just the first two years. And once Google hit the scene in 1997, then it really was game on. Introduced in 1994, the world wide web soared from 16 million users up to 70 million users within just the first two years. With more than 2.38 billion people on Facebook as of 2019, digital marketing, particularly social media marketing, means you can easily spread your message and connect with so many people worldwide. That is, if you can stand out from the noise as it’s fast becoming a very crowded place. GET A MARKETING STRATEGY TEMPLATE TO HELP YOU Digital marketing is essentially marketing that utilises technology and you may know it as internet or online marketing. Digital marketing can comprise of: website SEO social media (Facebook, YouTube, Instagram, Twitter, Pinterest etc) blog (web log) digital advertising enews (electronic newsletter) and email marketing apps (phone applications for smart phones, tablets etc) webinars online courses and forums podcasts streaming media— audio/visual content ebooks There are two systems of digital marketing: push and pull. Pull is when end users seek out the content and push is when you push the content towards the clients/customers without them seeking it out.  As a copywriter, I have a solid background in marketing, both for marketing agencies and as a marketing manager for an arts organisation. This means that I don’t just write great content for your business but I know how to best place your writing to achieve your marketing objectives.

Get more email marketing subscribers

Developing your email marketing subscriber database 40 per cent of B2B marketers say email marketing newsletters are most critical to their content marketing success. One of the best ways to ensure people sign up to your email marketing list is to make signing up as easy as possible. People shouldn’t have to search for where your sign up form is. It should be prominently placed on your website, Facebook page and other social media platforms. Here are some other handy tricks to increase your email marketing subscribers: Give away a free course or video series Host a giveaway or competition Send them an effective lead magnet, such as an ebook Provide a significant discount (this works particularly well for ecommerce sites) Put a link to sign up in your Twitter biography If you work from physical premises, have a sign up sheet at your front desk or reception area. Hold a stall at your local markets or promotional fair. Have a sign up sheet at your stall or a flyer that people can take away with them to sign up later. Arrange a cross promotion with a similar business and share subscribers. Include a link in your email signature, ‘be sure to sign up to my enews…’ Offer to give short community talks or lead workshops for free and then explain that people can sign up to your enews should they want to learn more about you and what you offer. Don’t forget to sign up for my enews here. It’s filled with articles, useful marketing advice, deals and industry information.  WANT MORE? There are even more tips in my book. Not only that, there is a section on what to include in your enewsletter, examples of what you can include as a subscriber giveaway/incentive, activities to develop your subscriber database, how to create the best subject line and tips on how to create a stellar enews. And that’s only one chapter out of the book! Purchase your copy of my book, Promote Your Spiritual Business, today for pages and pages of invaluable hints and tips on how to promote your business easily and cost effectively.

Quick and easy marketing plan

Want a simple way to come up with your business’s marketing plan? Use these five basic questions to generate a formula that can be used to create the bones of your marketing plan. WHY? Why are you doing this? Why is your business important to you? This is your mission for the business, if you can distil this into a sentence or two, this becomes your mission statement. WHAT? This is your objective. What exactly is it that you want to achieve for your business and by implementing this marketing plan? WHEN? When do you want you to achieve your goals? Do you want to have an income of $200 000 by the end of the year? Set a realistic timeframe. HOW? Now this is where the strategy comes into play! How are you going to achieve your WHAT through marketing? This is question will need more time dedicated to it than the first four as it is going to be a complete breakdown of the exact steps you need to take to achieve your goal and good marketing plan is looking at least twelve months ahead. What techniques, activities and avenues are you going to use to achieve your objectives or your WHAT? A great way of doing this is creating it backwards from your end goal, retracing your steps until you arrive at where you currently are. Don’t forget that disgusting “B” word… budget. Boring but vital. WHO? Look at the WHO of your marketing plan and it may not just be you, as you first suspect. You might need and want to bring in extra resources and freelancers – there a lot of people out there that have the skills and knowledge that you just don’t have (you can’t know it all!) Don’t hesitate to hire an expert. Bonus challenge: Whack on the WHERE question. Where are you going to implement your marketing plan? Is it just your home city? Or are you going to plan some goals that focus on broadening your business’s reach to interstate or overseas or very importantly, the internet? GET A HANDY MARKETING STRATEGY TEMPLATE HERE