Copywriting Tips for the Wellness Industry

The wellness industry is expected to reach a value of US $4.24 billion by 2026 in the United States. Whether you own a yoga studio or are a massage therapist, or sell oracle cards or self-development books, you need to stand out in this crowded marketplace if you want to catch the right people. Not just capture the right people’s attention but at the right time for them, since wellness is often a fluctuating and personal journey. There may be a specific timeframe when they require your services – perhaps they are experiencing a nasty breakup or find themselves with low energy all the time after childbirth. And putting your message and brand right in front of them at the perfect time is key to increasing your sales and customer base.  Even if you’re not a copywriter yourself or you have a copywriting team working for your brand, these copywriting tips are going to help you improve your wellness industry marketing.  Why? Well, because there’s a lot of competition out there. So taking the extra effort to ensure that your copy is up-to-date and high quality will help you stand out from the crowd. What is copywriting? Copywriting refers to writing copy that can be used for advertising purposes. It may include sales letters, website landing pages, blog posts etc., but it usually comprises email newsletters as well.  If you’re wondering how copywriting applies to your business and what exactly we mean by “copy” (or copywriting), here’s a brief definition: Copy (noun) — written text used in marketing and advertising. Even the more “subtle” sales copy, such as informative blog posts or video scripts, are still part of the copywriting toolkit.  It might sound simple enough, but there are many copywriting techniques that you can use to make your copy more practical, such as copywriting formulas and copywriting advice. Even if you don’t consider yourself a creative person, there are some copywriting tips and tricks that apply to all kinds of people who work in the wellness industry. Tips for copywriters in the wellness industry: Write about other people. Highlight benefits, not features or facts. Make it personal. Now let’s dive into these copywriting tips more. 1. Write about other people Whether you’re working for a company or writing your own blog posts, make sure to include quotes from other people in addition to your own thoughts on the subject. Not only does this help with SEO, but it also makes your content more engaging.  You might like to create case studies from previous clients who have had success with your services or product or create a heartfelt story about how you have helped someone’s life. The more a personal and authentic story you can tell, the more chance that other people will significantly identify with it and seek you out to also help them.  Create a connection with the reader. Write your copy as if you are addressing one person directly rather than a group. For example, ‘I will do this for YOU.’  Remember to always get your clients’ or customers’ permission before using any identifying details in your marketing.  2. Highlight benefits, not features or facts When you’re giving instructions on how to use your product or talking about its benefits, focus on what people can do rather than what they are. Instead of saying “it’s organic”, say “you’ll be left with glowing skin!” A feature is something that your service or product has. For example, a feature of a scented candle is the scent. But a benefit of the same scented candle is that it makes you ‘feel more relaxed than a day at the beach or it ‘directly transports you back to your twenties.’ Let’s take the app Headspace as an example. Whilst one of their FEATURES (what it contains/offers) is that they have over 500 meditations available, one of their clearly defined BENEFITS is ‘get the best sleep ever.’ And how enticingly written is that benefit? Who doesn’t want more of that? 3. Make it personal Include personal anecdotes, case studies, and storytelling techniques to enhance your copy and directly connect with the people you want to read it. Use real-life examples of how the techniques or products that you provide have enhanced, healed or softened your life or solved your problems.  Here is why you should inject storytelling into your copywriting: • People like to read about other people – you’ll find more success if you can write from experience or from research rather than from generalisation. • Storytelling makes your message memorable – studies have shown that stories stick in our minds better than plain facts. • Stories offer an opportunity to explore emotions – something which your copy may not otherwise touch upon. • People can relate to stories more easily than specific facts – it’s easier for them to connect with a story, rather than just being told how things will be. It’s also important to remember that copywriting is an ongoing process, especially in online marketing where content needs to be updated regularly. You might write something once and think it’s done, but there’s always room for improvement. And the more you write, the better you will get at it.  Do you work in the wellness industry and want to improve your marketing assets and increase sales? You’ll love my handy guide Promote Your Spiritual Business.

Copywriting Tips for Recruitment Agencies

Recruitment firms can benefit from white hot copywriting to capture leads and generate interest in their business. From writing adverts to content, copywriting is the art of selling through words. With ‘approximately 7300 agencies in Australia‘, there has never been a better time to stand out amongst your competitors. Recruitment agencies can sometimes struggle to produce truly world-class recruitment marketing copy. They need to approach the task with a professional, dedicated and somewhat unique mindset. For those involved within the recruitment agency business, you’ll know it’s crucial for to understand your client’s businesses and marketplaces really well. Recruitment is such a delicate animal that you must always ensure you’re fully aware of your client’s company ethos and target audience before you start crafting any campaign or campaign piece. Otherwise you risk alienating them and becoming an automatic PR disaster. All too often agencies enter into their marketing campaigns without taking these details into account and as a result they face negative media attention, poor reputation management results and reduced profits as a result of this lack of professionalism. So, what are the specific challenges faced when writing recruitment marketing copy? 1. Recruitment agencies need detailed client information in order to write content that engages effectively with their audience (which is extremely difficult without any client access). 2. Content must be written in language suitable for potential applications (and not necessarily agency employees or clients themselves). 3. Client brands need protecting; it’s vital that all recruitment marketing copy avoids sounding like an advertorial for the company who has hired the agency but still educates and informs candidates of key benefits available to them. 4. An inherent problem is that by being so close to your own business you can sometimes struggle creating content which focuses on the needs of a third party. Recruitment marketing is all about making the client look great and encouraging their target market to engage with them. 5. Recruitment marketing content must be easily digestible, well written and engaging, all whilst writing for two different audiences. Recruitment consultants should follow the following copywriting tips when making any content for their marketing activities. Ensure you start off right by understanding your client and their business first, don’t go straight into writing copy without first exploring how they work and what makes them unique as an organisation or brand. Keep sentences short, clear and exciting. Sentences with an average of about 20 words are best suited for job seekers and clients alike. Use language that people use every day, not jargon or specialist terminology that only you understand, even if you are recruiting for a particular industry. Make your copy positive. Reflect a buoyant job market and use language the inspires hope and motivation. Avoid clichés and overused expressions such as ‘once in a lifetime opportunity’ as they turn into noise for the average website scanner. Why not try writing more specifically. Why is the opportunity of a lifetime? Is it because the job is 100 per cent remote based with an exceptional salary? Point it out. If the copy is for an ad, focus on the advantages for the candidate and how they will benefit from working for your client. Keep content interesting and relevant; it’s OK to be enthusiastic about what you offer but avoid overplaying certain aspects. Be realistic but optimistic. Keep copy consistent with other copy on your website and social media sites. Show that you know about that industry you are recruiting for. Use the correct terminology and phrases and stay up to date with trends and demonstrate that through your digital marketing copy. Demonstrate your warmth through your writing. Job searching depression is a recognised thing, and the kinder you are to candidates, the more they will work with you to find the right job. They will likely remember your service and recommend it to others too. Have a solid tone of voice plan to ensure you constantly communicate the way you need to foster client relationships and find suitable candidates. Have a go at writing your own copy but don’t forget that help is just an arm’s length away with my professional copywriting services. I love working with recruitment firms!

The absolute minimum you need to know about brand copywriting

The brand is the face of the company. It is how consumers perceive your brand and product or service, so it’s logical that brand copywriting – writing brand names, slogans and taglines – should be done artfully and with great care. As a business owner, you already know brand copywriting isn’t just an art form; it’s vital to success. Brand copywriting affects revenue in two ways: 1) Customers satisfied with their experience will become advocates for your brand, sharing word-of-mouth marketing with colleagues and friends. That leads to what marketers call the top of the funnel effect, where new customers enter through customer referral through brand awareness campaigns 2) The language used in branding also influences brand perception, which can influence purchase behaviour. Since brand copywriting is so important, it’s essential to understand what you need to know as a business owner. Let’s look at some key points explaining brand copywriting and the effect it has on brand success. A brand name needs to communicate value in just four words or less Your brand name should describe precisely what your brand offers customers. For example, Apple Computer communicates that they are a technology brand. At the same time, KFC (after years and years of superior branding) tells consumers exactly what they’ll straight up to get. We all know it stands for Kentucky Fried Chicken. While unique brand names are typically more memorable, there are several variables to be aware of before launching a branding campaign: Does the name emphasise benefits or features? How easy is it to brand across multiple channels? Can the brand name be used as a verb, i.e., Skype? Customer equity impacts brand influence and brand salience Research shows that brand equity contributes directly to brand value, so it’s worth investing in. Customer equity or brand loyalty can affect revenue by increasing purchasing frequency and purchase volume. It is essential to consider that brand familiarity does not necessarily lead to preference because people can grow accustomed to seeing a particular brand without forming an opinion about its quality. On the other hand, if consumers prefer a specific brand over another, they will seek out information about that brand even when no direct purchases are involved. As you can see, maintaining customer equity is vital for good business, and you can do that through really cleverly crafted copywriting and assets. A brand’s personality gives it an edge over competitors. Today, brand influence is driven by brand personality. You’ve probably heard the acronym ASP— authentic, sincere and professional— used to describe the brand character. It is a simple way to explain three components of brand building: 1) Brand positioning – why a brand exists 2) brand personality – what role a brand plays in consumers’ lives 3) Brand behaviour – how a brand behaves These three elements make up a brand’s ‘DNA’ – its fundamental values that communicate trustworthiness or fun, for example. The critical thing here is that brands with personalities are more likely to be remembered by customers because they trigger emotional responses which influence purchase decisions. In other words, brand personality is the foundation of brand success, and you can convey that through written and visual assets and marketing. Taglines are the brand’s short and sweet pitch to customers A brand tagline is a slogan that expresses the brand essence in just a few words. Taglines usually define brand positioning or position brand attributes. For example, McDonald’s’ motto ‘I’m lovin’ it’ tells customers why they should be excited about their brand experience. It also uses wordplay to communicate that McDonald’s offers lots of love and not just food. A good tagline should resonate with consumers long after hearing or reading it because it conveys an emotional message. The best brands express something unique about themselves through their taglines. But make sure you choose your words carefully! Research shows that specific phrases are more memorable than others. For example, ‘Just Do It’ is a much better brand catchphrase than ‘Just Don’t Do It’. Don’t forget about brand colours Colours are powerful when it comes to brand identity. They are the first thing consumers notice when they see your brand in action, so it’s essential to choose wisely. According to research, people immediately judge products based on colour alone— before they digest any other brand information. Colours also affect purchasing behaviour because people tend to buy shades that reflect their personalities or moods. That means you need to consider all the different ways your brand will be viewed in order for colour choice to impact sales success. It’s worth noting that brand colour is not the same as brand personality. The moral? Before finalising your brand colours, make sure you think about what emotions they should evoke and how that will affect brand salience. Your brand name represents a successful investment There’s no denying it: names can be hard to come up with and even harder to test. That’s why we often end up with nonsensical or abstract brand names like Google, Twitter or Pinterest. But this doesn’t mean these brands don’t have beneficial brand equity. Research shows that solid brand associations can offset brand names that are difficult to understand or remember. The best brand names represent a brand’s personality and meet customer expectations. It is also good to avoid trendy words because they rarely last more than five years. Lastly, make sure brand names suit your brand positioning and limit the scope of future product lines. Please don’t underestimate the importance of this final point. Recently, we’ve seen some big brands change their name (e.g., Yahoo! became Altaba) for better or worse. It can have a considerable impact on consumer perception! What you need to know when hiring a brand copywriting expert Every brand is trying to get a particular message across. For example, every brand wants to make their customers feel a specific emotion towards them before purchasing their products and services. This is why brand copywriting is essential. When hiring a brand copywriter,

The Benefits of an Editorial Calendar: SEO Strategy

It is important for an editorial calendar to be a part of your SEO strategy. This will ensure that you are getting the most out of your website and generating more leads. Here’s why: editorial calendars can help you plan content, which means that you’ll have new content to put on your website every day or week. Not only does this provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index new pages each time new posts are published! An editorial calendar is a powerful tool that will help your brand generate more leads and it can also improve SEO. Learn how an editorial calendar and the proper use of keywords on a website are important for bettering your business online. Editorial calendars can help plan content to make sure there’s always fresh, new content for visitors coming back to your site every day, week or month. This helps rank higher in search engines because they’re able to index these pages each time a post is published so you’re keeping up with other bloggers who publish daily. An editorial calendar allows you to keep track of when posts were published as well as what type of post was made (ie: long form vs short form). This makes it easier for people following your brand to know what type of content they can expect each time they log on. Some editorial calendars will even allow you to plan out editorial themes that’ll be published regularly— these could include specific holidays, timely projects or company announcements, tips or interviews with your team members and tailored blog posts and articles that speak to these. It will also identify the content pillars in your content and ensure you are hitting all these identified content pillars (that will be assigned by your copywriter or marketing strategist). It’s important to get content pillars right, and from the start, so you equally share information about the important parts of your business that actually makes money. Otherwise, you are just making content for the sake of making content! Editorial calendars are a powerful tool that will help your brand generate more leads and they can also improve SEO. Not only does editorial content provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index new pages each time new posts are published! The editorial calendar is an important part of any business’s marketing strategy as not only does editorial content provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index these pages with each time the post is published so you’re keeping up with other bloggers who publish daily. An editorial calendar makes it easier for people following your brand to know what type of content or theme they can expect when visiting your site because it will keep you on track and keep the content consistent. Rather than blogging last minute on topics that don’t relate to your overall business or marketing objectives. The editorial calendar also helps you decide which articles are worth promoting with social media posts and your email marketing so your content can be seen by more people than just the subscribers of your email list or RSS feed. It will also have the advantage of helping you to plan out your research. This is particularly useful if you outsource your research and information gathering or interviewing needs. Let’s say you have three blog posts that will require an interview of the same person, you can plan ahead and interview the person on all three topics at once, rather than playing the dreaded “phone tag” in trying to lock in three different interview times. The amount of time and money you save is incredible. Here’s what can go wrong if you don’t have an editorial calendar: You may not publish content when it becomes relevant and useful. You will forget/get too busy to publish regular content and by the time you realise, six months has passed before you have published ANYTHING on your blog. Your editorial calendar will dictate what topics you can cover, so this means that your attention might be more focused on just a few subjects instead of spreading the love around to all things in your industry or niche. You could make mistakes like duplicating posts for different audiences (which is against Google’s guidelines), republishing old articles, or accidentally publishing an out-of-date blog post as new. A good editorial calendar solves these problems by being organised: it ensures everything gets published at the right time with appropriate promotion and social media linking; makes sure every topic is covered without repeating any material; helps save time because you’ll know ahead of time exactly what you need to publish. You can set a date for when content should go live as well as decide on topics to cover. This makes it easier because there is no guesswork involved; if an article topic doesn’t work with the editorial calendar or isn’t completed by its post deadline, then it’s scrapped altogether so nothing goes up at the wrong time. Why you really need an editorial calendar The main reason why an editorial calendar is so important is that it allows you to strategize your content. When you have to create huge amounts of content – for your blog, for social media, for email marketing campaigns and any other marketing tactics you’re using – it’s imperative to plan and strategize your content. 5 Steps to Build a Powerful Editorial Calendar For Your Business by Forbes How an editorial calendar helps you write with your SEO keywords in mind By having deadlines and topics scheduled, writers know exactly what they need to do each week and month leading up to publishing dates. They don’t have to worry about forgetting their SEO keywords during brainstorming sessions or trying (and probably failing) to remember what they’re supposed to write about.

Why You Need a Professional to Create Your Brand’s Tagline

A brand tagline is one of the most important marketing tools for a brand. It’s what people think about when they see your brand and it can help them decide whether or not to buy your product. Your brand tagline should embody everything that you want your brand to be known for. However, if you’re like many small business owners who are in charge of coming up with their own brand taglines, then you may tempted to come up with your own. And just because you think it’s a catchy pun or play on words, doesn’t mean it is a powerful tagline to help solidify your brand and speak to your customers. Your brand tagline should embody everything that you want your brand to be known for. Your brand is a representation of your company’s identity and what it offers to its customers. You cannot just use any old words for your brand tagline, you need one that will not only convey the right message about your brand but also build an emotional connection with the customer. Professional brand copywriters know exactly how to do this! If you are tired of trying in vain to craft a memorable brand tagline on your own, hire a professional freelance copywriter who can help get those creative juices flowing and take care of all the hard work for you. Brand copywriting experts have great minds (if I do say so myself) when it comes to crafting messages that engage people emotionally. Something most entrepreneurs struggle with because they don’t specialise in marketing like these pros do! Below, I discuss why it’s so important to hire a professional to come up with the perfect brand slogan for you and why doing so could make all the difference between success and failure for your brand. Hiring a professional brand tagline creator is necessary for these reasons: It’s important to hire someone who understands how brand slogans work and what they’re supposed to do because you don’t want your brand slogan to go unappreciated by customers. You need professionals in order to produce brand slogans that are unique and offer a competitive edge in the marketplace. There’s no point having something similar to most of the taglines out there. You need professionals to come up with brand taglines because it’s difficult for you to do so on your own without any experience or knowledge of branding. Other people might steal your brand’s tagline if you don’t protect it properly. You might miss out on valuable SEO opportunities. You need to brand your website with a brand tagline that’s unique, memorable and strong. Hiring professionals is the only way you’ll be able to create something powerful in time for your new business or website launch. Brand slogans are integral pieces when it comes to branding because they set up an image of what people should expect from your brand; customers will feel more loyal if they have a connection with them. A brand tagline can help people easily identify who you are or what idea you represent so make sure not to miss out on this opportunity by trying to do it yourself without professional assistance! Overall, the tagline has to speak directly to your target demographic, evoke the right sentiments and increase your branding proposition, not detract from it. The brand tagline is the one thing that will stick with people whenever they see your brand. It’s what they think about when they see your product, website or other branding and can help them decide whether or not to buy from you. You may not want to spend the initial outlay of a professional copywriter but getting it right from the start is the most incredible investment. Plus, if you ever sell your business or brand, investing in a professional tagline as an asset will only increase its value. With a professional brand copywriter on hand, crafting something powerful won’t be a headache anymore!

What is copywriting?

Copywriting is one of the most critical aspects of marketing. It’s what convinces people to buy a product or service, and it can make or break a business. But what is copywriting, and where did it come from? If you’re unsure what copywriting is, don’t worry – you’re not alone. In fact, even some marketing professionals aren’t quite sure what it entails. Copywriting is a broad term that can mean different things to different people, but at its core, it is the process of creating persuasive content for marketing purposes.  Copywriting has been around for centuries, but it wasn’t always called that. The term “copywriting” was first coined in the early 1900s by advertising pioneer John E. Kennedy. Before that, people who wrote copy were simply known as “writers.” Kennedy realised there was a need for a specific term to describe those who wrote the persuasive text for advertisements and other marketing materials. And so, the term “copywriter” was born. Copywriting has come a long way since Kennedy’s day. Today, copywriters are responsible for creating not only ads but also website content, email campaigns, social media posts, and more. And while the copywriting techniques used have changed over the years, the goal of copywriting is still the same: to persuade people to take action. How many copywriters are there? There are over 4536 freelance copywriters currently employed in the United States alone. And many businesses have in-house copywriters on staff. This just goes to show how important copywriting is in the modern world. In Australia, there are approximately 21,300 people employed as writers/journalists and approximately 2000 employed as copywriters. This seems like a relatively low number but doesn’t take into account that most copywriters are freelance and run their own businesses.  Copywriting today Today, copywriters continue to be an essential part of global marketing teams.  Copywriting today is very different from what it was in the early days. In the past, copywriters often wrote long-winded and flowery prose to convince people to buy a product or service. Today, however, copywriters are likelier to use short, concise, and to-the-point language. This is because people’s attention spans are shorter than ever before, and they are more likely to respond to easily read and understand copy. Especially with the introduction of digital and social media when brevity is at a premium. Why is copywriting important? So why is copywriting so important? Simply put, it is the most effective way to communicate with potential customers. In a world where we are bombarded with marketing messages on a daily basis, businesses need to find a way to stand out from the crowd.  Copywriting allows businesses to do just that by crafting persuasive and compelling messages that will grab people’s attention and convince them to take action. The right words can convince someone to make a purchase; the wrong ones can turn them off for life.  Additionally, it works. Copywriting is an essential part of any marketing strategy because it is what drives conversions. Without compelling copy, businesses would struggle to sell their products and services. If you’re running a business, it’s essential that you invest in copywriting. It is one of the most important tools you have at your disposal to convince people to buy what you’re selling — whether it’s a service, product, or you’re convincing a community or group of people to do something. With so much competition out there, you need to make sure your marketing messages are as strong as possible. Copywriting can help you do that and ensure that your business is booming. What do copywriters do? Copywriters are responsible for creating the text that appears in advertisements, brochures, and other marketing materials. The goal of copywriting is to persuade the reader to take a specific action, such as purchasing a product or service.  And while it might seem like a relatively straightforward task, crafting effective copy is actually quite complex and requires a lot of skill and experience.  Copywriting has been around for centuries, with some of the earliest examples dating back to Ancient Rome. In more recent history, copywriting has played an important role in advertising development as we know it today.  So why is copywriting so important? Put simply, effective copy can make or break a marketing campaign. Good copy can persuade someone to take action, while lousy copy will likely result in lost sales and wasted money.  Copywriters use words and phrases that trigger an emotional response to get people to take action. The best copywriters can understand what motivates people and what will convince them to take action.  Copywriting is not only a vital part of marketing, but it’s also a complex and challenging profession. To be successful, copywriters must have a deep understanding of human psychology and know how to craft persuasive arguments. They must also be able to work within strict deadlines and budget constraints and have excellent client management, particularly if they are freelance.  That clears up ‘what is copywriting’ a bit more. Now you can explore the world of copywriting and marketing confident in what a copywriting does and brings to the world.

How to Write SEO Product Descriptions – 10 Tips

Below, you will see my tips on how to write SEO product descriptions. But not just any product descriptions, ones that really suck people in and give them a thrill about what they are just about to purchase from you. 87 per cent of shoppers rate product content extremely or very important when deciding to buy so you need to make sure it’s perfect if you want to improve sales. Here are some of the best practices how to write bewitching SEO product descriptions: Semrush eCom special offer

Forget SEO, Content Writing is for Building Credibility

You might have a business that attracts clients in a totally new way. People might come to you through word of mouth and rarely do your leads come from organically searching you. Which means that improving SEO might not actually be a priority for your marketing plan. Although rare, there are a few businesses that I can think of where this might be the case. But does that mean that you shouldn’t worry about content writing at all? Absolutely not! Because you’re forgetting about a really core part of marketing: establishing credibility. Now, before I start talking about content marketing as a credibility builder, let me just clarify on what credibility building is. In the most simple terms: it’s making people trust you (and your product or service) enough to do business with you. Do you build credibility by churning out content without any SEO? It’s a good question, and it really depends on your audience. If you have an audience that is very vocal about the content they crave, then yes – you can build all kinds of credibility by creating lots of good stuff for them to read (even if nobody else finds it). But this requires having a highly engaged niche community around the internet. And even if people do talk about it, social media buzz might not be enough to convince one particular client to hire you on the spot or tell their friends/colleagues to hire you as well (which is usually how actual hiring happens nowadays) What is brand credibility? Credibility is how much people build trust in a brand. It can be done through content writing as well as content marketing which includes written, visual, audio or video media and this is effective even if you don’t build it to attract new clients via SEO. The written word acts as the framework for all other content formats. Content writing will build credibility with your existing customers or clients by giving them something of value that they want to share with others. But even more importantly, it makes you look like an expert because it takes expertise to create valuable content. Even if you are not trying to build your business using search engine optimisation (SEO), there’s still a lot of reasons why you should consider writing high quality and well thought out articles. Why do potential clients need to see you as credible? It is important for your potential customers to build trust in you as a professional before they are ready to pay you money. This takes time and effort. People build trust in their computer, tablet or smartphone by using it every day, but not so much with real people yet. They build it over years of working with someone, not because they read an article about that person on the internet. It takes a lot more than just an online presence, like Facebook or Twitter accounts for example. You have to build rapport and establish a long term relationship between the client and yourself. That means written content geared specifically towards them from you (not generic stuff copied from another site) posted regularly for months or even years if possible while nurturing them along the way. The more you build trust in them, the more likely they will become ready to work with you. Interesting content writing is valuable for its own sake. It’s not something that only works as a way to build credibility so you can get new clients. Content helps build your brand and potential clients build trust in you over time through repeated exposure to your ideas and offerings. People build bonds through repetitive exposure to positive information like this, especially if it is what they are looking for in the first place (referred by word of mouth from someone else they trusted). They form an emotional bond with both the information itself and who presented it to them. The more content you build, the faster and stronger they build this bond How does content writing build credibility? There is a different type of trust involved in working with someone versus reading an article about them or visiting their website. This is called personal brand trust because people build it through repeated exposure to your personality, point of view and offerings (whatever they may be). It takes time for clients to build any level of personal brand trust in you so don’t expect it to happen overnight. It’s not like they read one article from you and are ready to start doing business with you right away. The more content articles they read that resonates with them emotionally and helps solve their problems the more likely they will see value in working with you in the future. And you will be top of mind whenever someone is considering what you offer. There are two ways to build credibility with articles: build it externally by making your website more popular, and build it internally by trying to appear as an authority within your niche. But of course a lot of people don’t build their credibility externally anymore because the whole SEO thing has become so difficult that they’ve given up on external links entirely. It’s not just the rise in competition for gaining backlinks from quality sites; creating and controlling enough content is also harder than ever before. You have to create top-quality content if you want to be able to link out (and who wants to link out crappy stuff?), but at the same time you need links built in order to build up your overall authority within a field. This makes sense, right? Content articles the establish credibility contain the following: Statistics and studies. Quotes from other credible people. Case studies/personal stories from clients. Proof that you know what you are talking about. You can build your credibility with content articles by using SEO techniques Even if your business is not interested in attracting new clients via search engines, you can build credibility with the

The Importance of Quality Copywriting: Benefits of Hiring an Australian Copywriter

It is not uncommon for a business to spend a lot of time and money on their website, only to fail when it comes to conversion rate optimisation. One area that many businesses neglect is copywriting. Good quality copywriting can be the difference between an average site and one that converts well! In this blog post we will discuss the benefits of hiring an Australian copywriter, as well as some resources you may find helpful in your search for someone qualified. The Australian copywriter can help you to create compelling and persuasive content for your website that is designed to convert readers into customers. This will save time, money and resources in the long term as well as increasing ROI. 2. An Australian copywriter is knowledgeable about all facets of marketing including SEO best practices, blogging skills etc, so they are able to provide a holistic approach with their writing services. 3. Quality Australian copywriters charge what they are worth. They know the value they can bring to your business and are not afraid to charge accordingly. They have probably seen, time and time again, the rapid results that great assets can bring your business. An australian copywriter will provide you with a high quality, professional website or blog post. 4. Hiring an Australian copywriter will give your business that extra edge it needs in order to succeed online both now and into the future. 5. The benefits of hiring an Australian copywriter are many. One benefit is that there are so many talented writers here in Australia who have knowledge about local businesses and trends because we’re right next door! This means that they will be able to produce compelling text with specific information relevant to the local area and speak directly to the target audience with the right tone of voice and vernacular. I cannot count the amount of times that people have come to me exclaiming that they hired someone from overseas to write their content that they have then had to rewrite because it was awkwardly phrased or badly spelt. 6. Australian copywriters not only work with Australian brands and businesses but can work with clients all around the world, particularly in New Zealand, United States, United Kingdom and other countries. How to choose a reputable copywriter A reputable Australian copywriter is someone who has experience and can give testimonials from satisfied clients. They should have a good portfolio to show their work as well as many other skills like marketing or public relations that may come in handy for your business and add value to every piece of content they write for you. Make sure they have a decent copywriting portfolio. Make sure the copywriter has testimonials from previous clients. Testimonials don’t lie! Does the copywriter have other skills? Like marketing or book writing etc? Review their website. Does it look professional? Do they have a lot of content on there? (Demonstrates that they are prolific writers.) To get a good idea of the copywriter’s style, read through their sample work. Do you like it? Does it seem similar to what you need done for your website or blog post? Ultimately, when hiring an Australian copywriter, make sure they’ve got plenty of experience and can provide testimonials from satisfied clients. You’ll be happy with the results. Choosing a reputable Australian copywriter is the key to getting quality content. To make sure you’re hiring someone who will meet your needs, take the time to review their website and testimonials. Let’s get started on your new copywriting assets now.

Email Marketing Copywriting – Can You Do Better?

Email marketing copywriting is a combination of knowledge, art and passion. It’s more than just putting words together, there are certain email marketing tips that can help you improve email marketing copywriting skills. Here are some Jones the Writer approved tips to improve email marketing copywriting skills: Cultivate a mindset of curiosity. Successful email marketers keep their eyes open for opportunities to learn new effective email marketing tactics from blogs, forums and websites. They do not hesitate to confront challenges such as consumer complaints or negative feedback but instead they look for ways to turn these into learning experiences. Whenever possible, they take time to study how other businesses succeed in email campaigns so they can be inspired by them and achieve similar or better results. When it comes to email marketing copywriting, curiosity helps marketers find new email marketing ideas and continuously improve email campaigns. Take some time to reflect at the end of each day. Instead of rushing through email management as soon as they wake up in the morning, successful email marketers take a moment to step back from their inbox and consider the previous email campaigns. They think about what went well and what didn’t. They look for strategies that can be improved or replaced with something better in future email campaigns. Reflecting on the previous campaign also allows them to assess how well their email marketing tactics are working so they can get an idea if there is room for improvement or not. It also gives them a chance to revise email marketing strategies before sending out new ones because email campaigns that are sent out too quickly can give email marketers a negative perception among email recipients. The tip here is to write your marketing email and put it aside for a few days. Come back to it with fresh eyes before you send it out. Experiment Experiment with email marketing strategies from successful email marketers who do email marketing differently. Successful email marketers know how to stand out from the crowd by doing things in email campaigns or in a different way to others. They use creativity and innovative ideas when it comes to email copywriting, sending whatever is possible as long as they can attract email subscribers and encourage them to read email messages through extensive reading of emails including subheadings and attention grabbing headlines of every email copywriting campaign. Play nice Email marketing etiquette matters if you want your company’s emails delivered into inboxes without being blocked or deleted by spam filters. What this means is never send unsolicited email messages to email subscribers, do not email email recipients who have already unsubscribed and never email email recipients whose email addresses are unknown. And use your manners! While this might seem like common sense, even the best of minds can slip up when it comes to email marketing etiquette so it’s better to be safe than sorry. Safeguarding your brand’s image and reputation as well as ensuring email delivery into customer inboxes will come a long way in building successful email campaigns. These things matter because it is your name which you are trying to build through email campaigns. Three tips on good email marketing copywriting Good email marketing copywriting is not a result of luck or chance. It’s actually the result of perseverance and sound email marketing tactics that yield good email marketing returns. The truth is email marketers can’t just write email campaigns, send them out to email subscribers and then expect positive results if they put in minimal effort into email campaigns. There are three email marketing tips for improving email marketing copywriting skills which will help you achieve well-crafted and successful email messages: Tip one: Know your audience What are their likes, dislikes, hobbies, interests? Find out more about them by sending surveys to collect data from your target market about topics such as what time of day they get online, where do they go for their answers to particular questions or queries, what email topics interest them most and which email marketing strategies email marketers should use to be successful in email campaigns. Other ways to collect email subscriber information are through data collection from email subscribers such as surveys, quizzes, polls and the like. Tip two: Don’t assume Avoid making assumptions about your audience’s preferences. Successful email marketers avoid assuming things about their target market because they know there is no sure way of gauging what email subscribers want without asking them directly. There are instances when email marketers assume that everyone will respond favourably to a given message or subject but the truth is not everyone does so by assuming too much could do more harm than good for your brand image in the long run. Once you know exactly what your subscribers want, you can write for them easier. Tip three: Simplify Keep email copywriting simple so email recipients can understand the email’s message. It’s a good email marketing practice to keep email copywriting as simple as possible and avoid writing long paragraphs because chances are you will not get any positive email marketing results out of long emails filled with text. In order to achieve this, there are certain email templates which you can easily apply in your email campaigns and build off from these while matching them with your company’s branding strategies for a successful email marketing campaign every time. Overall, testing and refining is a surefire way to keep your email content fresh and performing well. Need help getting outstanding email copywriting written to nurture your subscribers? Let me take care of it.

Why it’s Crucial You Work Out Your Target Demographic

Understanding your target demographic is a crucial part of the marketing process. The target demographic can be seen as the people who will buy and use your services or products, so understanding this group is vital for marketing activity success. The target demographic, also called target audience is usually limited to gender, age group and location but it can be more specific though some companies choose to target everyone due to their product or service being generic enough e.g. toothpaste. The target demographic is also called target market; target group, target audience and target public. What is a target demographic? Just about every business, or small group of people, that want to target a specific group of customers needs to work out their target demographic. Your target marketing demographic is the type of person you are looking to target with your products or services; basically they’re your target customer. You need to know who they are and what they like so that you can effectively market your product at them. The target audience is also referred to as target market and target consumer group – basically anyone that wants to buy what you’re selling. They are selected based on a variety of characteristics such as age, gender, socioeconomic status and others. Having target market clearly defined allows you to target ads, produce sales and marketing material that appeals to them and gets them interested. Most businesses have a range of target markets, but one target market should take priority over others if possible: this is called “core target demographic” or “primary target segment”. Primary target segment takes more attention from you than other segments Targeting primary target segment allows for a better customer experience. You talk to people who are likely to be interested in your product and target them with marketing materials. Ideal target audience should share a set of common characteristics or traits (age, gender, income level, hobbies etc.) because they use similar products/services. For example, if you sell luxury goods like expensive watches and accessories online then target younger professionals who might have already bought something from your business before; it’s easier than trying to target students that don’t have any money to buy luxury products or parents who won’t buy something very expensive for their children without considering other possible options first. Why you need to work out what your target demographic is By working out what target demographic you are aiming your marketing efforts at, it is easier to target them. It’s no use spending time and effort pitching a product or service to people who aren’t interested in it. Working out your target demographic can be achieved through surveys, questionnaires etc. This can give you valuable information on the kind of person(s) that you should be targeting! The advantages of identifying your target demographic are huge. If you target the wrong demographic, your business might fail quickly. You will spend all your marketing dollars talking to the wrong people. How do you work out your target demographic? Looking at a demographic in terms of target markets can be really helpful. Your target market is the specific group of customers that you are trying to target with your products or services. Here’s an example: The first step is obviously working out who your target market is. This may seem easy; however, there are some important questions you should ask yourself before jumping onto social media and telling everyone just who your target market is. Firstly, you should think about where they live. Do they live locally? Regionally? Nationally? Internationally? The more precise location the better if you’re looking for sales, as this means that they will be able to get in contact faster and easier It’s good idea to figure out why your target audience is going to choose what you have on offer over something else-whether it be a competitor or a different alternative. What is special about your product, service or brand? Why should they choose you over someone else who might have a similar product or target audience? What are the things that interest them? What sort of TV shows do they like to watch and what kind of music do they listen to? These are some questions that you need to ask yourself when working out your target demographic. The first step in determining your target market is to sit down and think about who would buy something from an unknown company like yours. Start with what you know. Who buys products like yours where you live now? Is there anyone in a position for them to tell other people about it too? If yes, start by targeting those people. Then move on from there. While target audience can be easily identified at the beginning, target market should be reviewed continuously to make sure you’re targeting right people Tips on finding your target demographic Use these tips to help you target the appropriate people when marketing your business: Target relevant groups e.g. golfers – target businesses who offer products and services related to golf (not just the people playing it). Move beyond just gender – target age, income, job title etc. Look for evidence of your target demographic e.g. if they are trying a new product in your industry or there is an increase in demand for their services, this can be used as evidence that you need to target them more specifically. If you do not target your advertising appropriately then it will be very difficult to build up a following for your business; you may even lose potential clients because they feel irrelevant towards what you’re offering them. To find out more about your target demographic and how to write to them, grab a copy of my copywriting book, POTENT.