Copywriting Tips for Recruitment Agencies

Recruitment firms can benefit from white hot copywriting to capture leads and generate interest in their business. From writing adverts to content, copywriting is the art of selling through words. With ‘approximately 7300 agencies in Australia‘, there has never been a better time to stand out amongst your competitors. Recruitment agencies can sometimes struggle to produce truly world-class recruitment marketing copy. They need to approach the task with a professional, dedicated and somewhat unique mindset. For those involved within the recruitment agency business, you’ll know it’s crucial for to understand your client’s businesses and marketplaces really well. Recruitment is such a delicate animal that you must always ensure you’re fully aware of your client’s company ethos and target audience before you start crafting any campaign or campaign piece. Otherwise you risk alienating them and becoming an automatic PR disaster. All too often agencies enter into their marketing campaigns without taking these details into account and as a result they face negative media attention, poor reputation management results and reduced profits as a result of this lack of professionalism. So, what are the specific challenges faced when writing recruitment marketing copy? 1. Recruitment agencies need detailed client information in order to write content that engages effectively with their audience (which is extremely difficult without any client access). 2. Content must be written in language suitable for potential applications (and not necessarily agency employees or clients themselves). 3. Client brands need protecting; it’s vital that all recruitment marketing copy avoids sounding like an advertorial for the company who has hired the agency but still educates and informs candidates of key benefits available to them. 4. An inherent problem is that by being so close to your own business you can sometimes struggle creating content which focuses on the needs of a third party. Recruitment marketing is all about making the client look great and encouraging their target market to engage with them. 5. Recruitment marketing content must be easily digestible, well written and engaging, all whilst writing for two different audiences. Recruitment consultants should follow the following copywriting tips when making any content for their marketing activities. Ensure you start off right by understanding your client and their business first, don’t go straight into writing copy without first exploring how they work and what makes them unique as an organisation or brand. Keep sentences short, clear and exciting. Sentences with an average of about 20 words are best suited for job seekers and clients alike. Use language that people use every day, not jargon or specialist terminology that only you understand, even if you are recruiting for a particular industry. Make your copy positive. Reflect a buoyant job market and use language the inspires hope and motivation. Avoid clichés and overused expressions such as ‘once in a lifetime opportunity’ as they turn into noise for the average website scanner. Why not try writing more specifically. Why is the opportunity of a lifetime? Is it because the job is 100 per cent remote based with an exceptional salary? Point it out. If the copy is for an ad, focus on the advantages for the candidate and how they will benefit from working for your client. Keep content interesting and relevant; it’s OK to be enthusiastic about what you offer but avoid overplaying certain aspects. Be realistic but optimistic. Keep copy consistent with other copy on your website and social media sites. Show that you know about that industry you are recruiting for. Use the correct terminology and phrases and stay up to date with trends and demonstrate that through your digital marketing copy. Demonstrate your warmth through your writing. Job searching depression is a recognised thing, and the kinder you are to candidates, the more they will work with you to find the right job. They will likely remember your service and recommend it to others too. Have a solid tone of voice plan to ensure you constantly communicate the way you need to foster client relationships and find suitable candidates. Have a go at writing your own copy but don’t forget that help is just an arm’s length away with my professional copywriting services. I love working with recruitment firms!

Copywriting Tips for Yoga Teachers

If you’re a yoga studio owner and you want to increase your clientele, then there’s one thing you need in your marketing arsenal: copywriting. Well, after you take those gorgeous photos, of course. Even if you aren’t familiar with copywriting it’s still important that you understand how good copywriting can help you attract new class attendees and drive up sales. Before we go any further let’s look at what the term copy’means. According to Wikipedia it ‘is text crafted to persuade readers to take action.’ In other words, it’s marketing material. Professional copywriters (like myself) write website content, blog posts or email blasts for a living. As well as basically anything that will appear online or be sent out to potential customers. From your About Us page and contact details on your website, all the way down to your one-line bio on Instagram. All these things make up a complete picture and your copywriting could be the very thing that draws in potential customers. Writing good copy is an art form. You need to make people want what you’re offering without being too pushy about it (especially in the more heart centred realm of yoga), and it’s all about carefully choosing your words so that your visitors know exactly what you want them to do next. Ie, should they sign up to your enewsletter? Should they attend a free class? Here are some basic copywriting tips to keep in mind next time you are producing any marketing material. Use keywords in your copywriting. You do this by incorporating industry-related terms into your website copy and marketing materials. This is the best way to get noticed because search engines love websites with lots of keywords. Search engine crawlers will then prioritise your page higher when someone searches on that term or phrase. If you’re new to SEO, check out my collection of helpful SEO blog posts to help you get started. Tell a story through your copywriting. Yoga is more than an exercise class. Yoga is a beautiful, life altering philosophy as well as an artform and a journey. So let your customers know this by telling them what it’s like to take a class there or why you started teaching yoga in the first place. Take your potential student on a journey with your words – all before they have even walked past your reception desk! If you imagine your potential student as the main character, your studio the setting and their path to wellness as the plot, write a story that sees them take the most beautiful trip in the near future. They won’t be able to help themselves feeling inspired and motivated once they imagine themselves in the shoes of that main character. Testimonials and feedback Collect and showcase as many testimonials as you can from anyone who steps into your studio – even if it’s a longterm friend. Create opportunities for people to leave written feedback that you can use in marketing wherever possible. Through email competitions, social media platforms, hard copy forms, verbal discussions… anything that helps! You can even have your customer showcase why they love your class, studio or certain teachers at the end of their testimonial. This helps create trust-worthy promotion about you as a brand because people just crave social proof. What is the repeated feedback (informal and formal) that you get about your studio or classes? Do people say that it’s ‘such a healing space’? Or that they come to class because they need to escape their family for an hour? Or have been sleeping better? Take note anytime anyone says something and add it to your website and social media marketing as these are the HIGH selling points of your studio. Have some negative feedback? Use that as well! If you’re not in a position to change something that people have offered their criticism about, then that’s totally okay and can be used in your marketing. Let’s say, for example, someone says that they find the classes ‘just too hard.’ Perfect! Use that in your copywriting. ‘Our classes tend to be a little harder than others you have experienced…’ Not only will attract the exact right people for that class but you will be spinning a negative into a positive. Meet people where they are Just because you have done the training and study the sutras or the Vedas or other philosophical texts, doesn’t mean that your clients have. In fact, they might not even be aware of how it feels to live in their bodies! Often, particularly in your marketing (given that is the first place people learn about you) you need to meet your potential new clients where they are. Use word and terminology that they are familiar with, peppered with some aspirational outcomes. For example, ‘We know that getting enough sleep is not happening for you right now. But our classes teach you how to relax your body and mind, so it’s possible.’ Yoga teachers are often a place people come to for support, information and wellbeing guidance. But it can be more than just on the mat. It would be hard for even the most dedicated student to get all the wisdom they need in that 60 to 90 minutes in class. Students and community members need guidance outside of class. That’s why creating and sharing supportive and informative content articles are an ideal way to nurture your beloved students. As well as position you as an authority in the industry and improve your SEO. Next time someone is looking for a new yoga class to attend, who will they choose? The one that make them feel held and safe with a free flowing of information at their fingertips? Or ones that just have a stock standard website? Want 39 blog post ideas? Having trouble coming up with blog post topics? I’ve compiled an instantly downloadable pdf with THIRTY NINE BRILLIANT YOGA BLOG POST IDEAS. Get your FREE copy now.

The absolute minimum you need to know about brand copywriting

The brand is the face of the company. It is how consumers perceive your brand and product or service, so it’s logical that brand copywriting – writing brand names, slogans and taglines – should be done artfully and with great care. As a business owner, you already know brand copywriting isn’t just an art form; it’s vital to success. Brand copywriting affects revenue in two ways: 1) Customers satisfied with their experience will become advocates for your brand, sharing word-of-mouth marketing with colleagues and friends. That leads to what marketers call the top of the funnel effect, where new customers enter through customer referral through brand awareness campaigns 2) The language used in branding also influences brand perception, which can influence purchase behaviour. Since brand copywriting is so important, it’s essential to understand what you need to know as a business owner. Let’s look at some key points explaining brand copywriting and the effect it has on brand success. A brand name needs to communicate value in just four words or less Your brand name should describe precisely what your brand offers customers. For example, Apple Computer communicates that they are a technology brand. At the same time, KFC (after years and years of superior branding) tells consumers exactly what they’ll straight up to get. We all know it stands for Kentucky Fried Chicken. While unique brand names are typically more memorable, there are several variables to be aware of before launching a branding campaign: Does the name emphasise benefits or features? How easy is it to brand across multiple channels? Can the brand name be used as a verb, i.e., Skype? Customer equity impacts brand influence and brand salience Research shows that brand equity contributes directly to brand value, so it’s worth investing in. Customer equity or brand loyalty can affect revenue by increasing purchasing frequency and purchase volume. It is essential to consider that brand familiarity does not necessarily lead to preference because people can grow accustomed to seeing a particular brand without forming an opinion about its quality. On the other hand, if consumers prefer a specific brand over another, they will seek out information about that brand even when no direct purchases are involved. As you can see, maintaining customer equity is vital for good business, and you can do that through really cleverly crafted copywriting and assets. A brand’s personality gives it an edge over competitors. Today, brand influence is driven by brand personality. You’ve probably heard the acronym ASP— authentic, sincere and professional— used to describe the brand character. It is a simple way to explain three components of brand building: 1) Brand positioning – why a brand exists 2) brand personality – what role a brand plays in consumers’ lives 3) Brand behaviour – how a brand behaves These three elements make up a brand’s ‘DNA’ – its fundamental values that communicate trustworthiness or fun, for example. The critical thing here is that brands with personalities are more likely to be remembered by customers because they trigger emotional responses which influence purchase decisions. In other words, brand personality is the foundation of brand success, and you can convey that through written and visual assets and marketing. Taglines are the brand’s short and sweet pitch to customers A brand tagline is a slogan that expresses the brand essence in just a few words. Taglines usually define brand positioning or position brand attributes. For example, McDonald’s’ motto ‘I’m lovin’ it’ tells customers why they should be excited about their brand experience. It also uses wordplay to communicate that McDonald’s offers lots of love and not just food. A good tagline should resonate with consumers long after hearing or reading it because it conveys an emotional message. The best brands express something unique about themselves through their taglines. But make sure you choose your words carefully! Research shows that specific phrases are more memorable than others. For example, ‘Just Do It’ is a much better brand catchphrase than ‘Just Don’t Do It’. Don’t forget about brand colours Colours are powerful when it comes to brand identity. They are the first thing consumers notice when they see your brand in action, so it’s essential to choose wisely. According to research, people immediately judge products based on colour alone— before they digest any other brand information. Colours also affect purchasing behaviour because people tend to buy shades that reflect their personalities or moods. That means you need to consider all the different ways your brand will be viewed in order for colour choice to impact sales success. It’s worth noting that brand colour is not the same as brand personality. The moral? Before finalising your brand colours, make sure you think about what emotions they should evoke and how that will affect brand salience. Your brand name represents a successful investment There’s no denying it: names can be hard to come up with and even harder to test. That’s why we often end up with nonsensical or abstract brand names like Google, Twitter or Pinterest. But this doesn’t mean these brands don’t have beneficial brand equity. Research shows that solid brand associations can offset brand names that are difficult to understand or remember. The best brand names represent a brand’s personality and meet customer expectations. It is also good to avoid trendy words because they rarely last more than five years. Lastly, make sure brand names suit your brand positioning and limit the scope of future product lines. Please don’t underestimate the importance of this final point. Recently, we’ve seen some big brands change their name (e.g., Yahoo! became Altaba) for better or worse. It can have a considerable impact on consumer perception! What you need to know when hiring a brand copywriting expert Every brand is trying to get a particular message across. For example, every brand wants to make their customers feel a specific emotion towards them before purchasing their products and services. This is why brand copywriting is essential. When hiring a brand copywriter,

The Benefits of an Editorial Calendar: SEO Strategy

It is important for an editorial calendar to be a part of your SEO strategy. This will ensure that you are getting the most out of your website and generating more leads. Here’s why: editorial calendars can help you plan content, which means that you’ll have new content to put on your website every day or week. Not only does this provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index new pages each time new posts are published! An editorial calendar is a powerful tool that will help your brand generate more leads and it can also improve SEO. Learn how an editorial calendar and the proper use of keywords on a website are important for bettering your business online. Editorial calendars can help plan content to make sure there’s always fresh, new content for visitors coming back to your site every day, week or month. This helps rank higher in search engines because they’re able to index these pages each time a post is published so you’re keeping up with other bloggers who publish daily. An editorial calendar allows you to keep track of when posts were published as well as what type of post was made (ie: long form vs short form). This makes it easier for people following your brand to know what type of content they can expect each time they log on. Some editorial calendars will even allow you to plan out editorial themes that’ll be published regularly— these could include specific holidays, timely projects or company announcements, tips or interviews with your team members and tailored blog posts and articles that speak to these. It will also identify the content pillars in your content and ensure you are hitting all these identified content pillars (that will be assigned by your copywriter or marketing strategist). It’s important to get content pillars right, and from the start, so you equally share information about the important parts of your business that actually makes money. Otherwise, you are just making content for the sake of making content! Editorial calendars are a powerful tool that will help your brand generate more leads and they can also improve SEO. Not only does editorial content provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index new pages each time new posts are published! The editorial calendar is an important part of any business’s marketing strategy as not only does editorial content provide fresh content for visitors, but it also helps increase traffic from search engines because they’re able to index these pages with each time the post is published so you’re keeping up with other bloggers who publish daily. An editorial calendar makes it easier for people following your brand to know what type of content or theme they can expect when visiting your site because it will keep you on track and keep the content consistent. Rather than blogging last minute on topics that don’t relate to your overall business or marketing objectives. The editorial calendar also helps you decide which articles are worth promoting with social media posts and your email marketing so your content can be seen by more people than just the subscribers of your email list or RSS feed. It will also have the advantage of helping you to plan out your research. This is particularly useful if you outsource your research and information gathering or interviewing needs. Let’s say you have three blog posts that will require an interview of the same person, you can plan ahead and interview the person on all three topics at once, rather than playing the dreaded “phone tag” in trying to lock in three different interview times. The amount of time and money you save is incredible. Here’s what can go wrong if you don’t have an editorial calendar: You may not publish content when it becomes relevant and useful. You will forget/get too busy to publish regular content and by the time you realise, six months has passed before you have published ANYTHING on your blog. Your editorial calendar will dictate what topics you can cover, so this means that your attention might be more focused on just a few subjects instead of spreading the love around to all things in your industry or niche. You could make mistakes like duplicating posts for different audiences (which is against Google’s guidelines), republishing old articles, or accidentally publishing an out-of-date blog post as new. A good editorial calendar solves these problems by being organised: it ensures everything gets published at the right time with appropriate promotion and social media linking; makes sure every topic is covered without repeating any material; helps save time because you’ll know ahead of time exactly what you need to publish. You can set a date for when content should go live as well as decide on topics to cover. This makes it easier because there is no guesswork involved; if an article topic doesn’t work with the editorial calendar or isn’t completed by its post deadline, then it’s scrapped altogether so nothing goes up at the wrong time. Why you really need an editorial calendar The main reason why an editorial calendar is so important is that it allows you to strategize your content. When you have to create huge amounts of content – for your blog, for social media, for email marketing campaigns and any other marketing tactics you’re using – it’s imperative to plan and strategize your content. 5 Steps to Build a Powerful Editorial Calendar For Your Business by Forbes How an editorial calendar helps you write with your SEO keywords in mind By having deadlines and topics scheduled, writers know exactly what they need to do each week and month leading up to publishing dates. They don’t have to worry about forgetting their SEO keywords during brainstorming sessions or trying (and probably failing) to remember what they’re supposed to write about.

Writing a Good Book Blurb

Blurbs are book descriptions, and they are a crucial part of book marketing. A bad blurb can cause readers to pass over your book in favour of another book with a more attractive description, so it’s important for authors to know how to write a good book blurb that will get their book noticed. This blog post is written specifically for self-published authors who want to promote their books but don’t know where to start. Book blurbs can get your book more sales and reviews so don’t delay in writing your best blurb yet! Book blurbs are important for new self published authors Book blurbs can be written by any author using solid sales copywriting techniques but they should always be aimed at readers who might not know about your book yet. A good way to start writing a new one is with this question: “What one sentence would make someone want to buy my book?” When you answer it yourself, think about what’s appealing and different about the story compared to other books out there on shelves/eBooks stores now. The first sentence is everything The first sentence needs to be the most enticing and capture the essence and theme of the book. And you most certainly need to have a hook in the first sentence. The book blurb is the first thing that many readers see, and it’s your best opportunity to hook them. It should be short and concise but detailed enough for potential buyers to know what they are going to get out of reading or listening to your book. What do you want a reader who picks up this book to say? That they read an amazing book filled with suspense? A fantastic book with twists at every turn? Let them know before they buy the book! Writing a good book blurb tips Don’t use flowery language or tell everything about the story (that comes later). You just need a quick summary of themes, characters, setting. You know, the basics A book blurb should not be too long or too short, it needs to include the main points of what you want people to know about the book without spoiling anything. Instead, try something like “In this gripping novel by Jennifer Hillier we find out why Alexis left her hometown in shame twenty years ago.” Now their curiosity has been piqued but they don’t have any spoilers yet. Avoid being clichéd by using phrases such as ‘one man’s struggle to find himself’ or ‘the book will change your life.’ Be specific. Exactly HOW will it change someone’s life? And in what timeframe? Know what to include in the blurb and what to leave out. Sometimes, leaving out the details and getting people to work their imagination can be the biggest seller since our brains just naturally love to fill in the gaps. Writing a good book blurb (step by step guide) Start with the basics: Step one – What is your book about? The best way to answer this question might be in broad terms. For example, ‘a love story set in New York City during the summer.’ Step two – Why should people read it? Get into the mind of your reader and tap into exactly why they will want to read it. Does your book change your reader in some way? Does it reveal a facet of our minds that we are too afraid to face? Will it help them improve their business? Be explicit here. Step three – Who are some of the main characters? This question might be answered with just a sentence or two. For example, if your book has more than one protagonist, then you could say something like ‘The story follows three women: Julia who lives in New York City; Jane who lives in London; and Anaïs from Paris.’ Remember, this is to start with. The following sentence will need to be a contrast, expose the obstacles they need to overcome or the shock to their world. Eg, ‘The story follows three women: Julia who lives in New York City; Jane who lives in London; and Anaïs from Paris. And unearths how their lives or intertwined through a tragic car accident.’ Step four – Summarise Summarise your blurb in one or two sentences that acts a final convincing statement. Eg, ‘A charming book that will ensure readers learn enough about Paris to never have to go there!’ A book blurb is your biggest selling tool (alongside the cover) when it comes to your book. So you can’t afford to skimp on writing a good book blurb. If you need help, let’s talk and get your book selling like hotcakes with my book blurb writing service. Get ready to launch your author career with the international Self Publishing Formula

How to Start Writing a Book

Have you always wanted to start writing a book but not known where to start? Writing your first book can seem like an impossible task, but it’s actually easier than you might think. In this article we will discuss what makes for a good story and how to start writing a book from scratch. We’ll also provide some motivation (and tips) that will help get your creative juices flowing! More than 80 per cent of Americans would like to be an author. Apparently, 97 per cent of people who start to write a book never finish it. People want to write a book for many reasons, but the two main ones are either they have an idea that needs telling or they want to share their story. Some people start writing a book because they want to tell an idea that has been brewing for years and needs to get out; others are driven by the need to share their story, or in some cases, their secrets. A lot of people start writing books simply because it’s something they always wanted to do but never had time. Want to bust through the fear? Here’s my fear-dissolving course. How to find your starting place The start of the book writing process is to find a topic idea. This can come from anything that interests or affects you, but it really needs to be something you want to write about because the whole process will require dedication and energy. It’s also important not to start too big. Choose an idea for a short story before tackling the next great American novel! Or write an article about a non fiction topic before embarking on creating your masterpiece of a book. That way, you can gauge your commitment level and work out if you have enough information or story to complete an entire book. You might like to read my post on five ways to get started writing your non fiction book. How long is a book supposed to be? Books have different word counts depending on the type. A short story is usually less than 5000 words but can be up to 10 000 words. Whereas a novella can be between 7000 and 12,000 words and even all the way up to 50,000 words. Whilst a novel is over 50 000 words. The average word count for a novel is around 80 000 words and can go up to 140 000 words and the genre and audience you are writing for will dictate an ideal word count. For example, commercial thrillers are typically around the 70 to 80 000 mark. Whereas, sci fi fiction can easily extend to around 120 000 words. A non fiction book is usually about one topic and can be as short as one page or as long as over a hundred. It all depends on the subject matter and how much detail the author wants to go into. If you want to sell your non fiction book commercially, aim for 50 000 to 70 000 words. A memoir is about the same amount of words. How to get started writing a book If you start with a book outline, it will help to keep the project on track and make sure nothing is left out. Books can be written in any order that they come to mind or as an answer to prompts from your own creativity like writing based off of images or other works of literature. You might want some paper scraps around for different ideas that pop into your head while you’re brainstorming – these could turn into good scenes later on! Use your phone notes, or leave voice memos for yourself or even good old fashioned post-its! You can start writing your book by brainstorming ideas and structuring them into a story. Find inspiration for a good beginning scene or chapter: this could be from real life, film, TV show etc. Save time by planning the layout of chapters in advance to help you stay on track with progress! How to plan out the writing of your book Take time to start writing your book. You will definitely need to set aside some time consistently over a longer stretch of time to write your book. Unless you’re hiring a ghostwriter, of course. Consider that the average person can type approximately 38 words per minute, it’s likely you will be able to get down about 2000 words in a solid hour’s writing. Now, if you can type solidly for an hour without a pee or tea break, then you are some kind of superhero. Nonetheless, this is what professional authors do. Include in thinking time and deliberation and trying to remember that darn word… So, let’s say a more realistic writing speed is 1000 words per hour. That means you need to set aside at least 50 hours to get down a solid draft of your book. How can you manage that? Can you take a few weeks off work and write every single day? Can you spare two hours ever week for six months? Be realistic about your timeframe and plan accordingly. The key is, planning your book thoroughly before you start writing it. That way you brain will be much more freer to just sit down and write. This means knowing: Experiment with this: Do not start with the beginning or end of your story because you will have a lot of work there and it’s hard to build momentum that way. Start from where you are in the middle, this is usually at the climax point or closest to it. Spend some time crafting what happens before and after this point too so that when readers get here they can follow along easily. How to stay motivated while writing a book Unfortunately, the bad news is that whilst it’s relatively easy to start writing a book, many, many people (professional authors included) have trouble sticking with and finishing a book! The

Email marketing will change your business

There are many marketing avenues available to businesses these days but email is still one of the most powerful and cost effective ways to grow your business. Email marketing allows you to target a specific group of people with tailored content that will resonate with them. In this blog post, we’ll talk about email marketing and what it can do for your business! 1. What is email marketing and how can it help your business Email marketing helps you grow your business by reaching a specific group of people with tailored content that will resonate with them. They can also remind prospects to buy something (who doesn’t need reminding, right?) and reward customers for purchases they’ve made in the company’s past. Email marketing is email content that promotes your brand or business to a specific group of people (your target demographic). It can be as simple as an email message with a link to one particular promotion or more complex and integrated into the email newsletter you send out regularly. This allows you to show up in someone’s inbox whenever they open their inbox. Email marketing is a powerful way to generate leads and enewsletters are an easy way for your potential customers to get updates about you. If someone subscribes to your email newsletter, they’ll see content from you in their inbox regularly. It’s also one of the most cost effective ways to grow your business because it doesn’t require any additional upfront investment other than creating new email messages. Why is email marketing beneficial? Here’s a quick snapshot of why email marketing is powerful: allows you to reach your target audience provides a simple and effective way of staying in touch with customers cost efficient for both the sender and receiver, making it an attractive option for businesses on a budget email is a great way to cultivate relationships with consumers can help generate leads for your business, leading to new customers and more sales can be used as an upsell or cross sell tool by including links for products related to the email content reconnecting with old clientele What’s more, apparently email marketing is more effective than social media at acquiring new customers! Why you should be using email marketing highly effective and low cost way of reaching your target audience can be personalised, automated and targeted to specific audiences don’t have the high production costs associated with other advertising methods a low cost way to promote your business and drive sales instantly can be more effective than other types of advertising Crucially, email marketing is a huge time saver for businesses because you can set up automated messages and campaigns that will send out emails whenever they are needed. Let’s have a look at these a little closer: 1. Personalisation: emails are more personal than other marketing, so people feel like they know you and care about their opinion a lot more. 2. Targeting specific audiences: for example, by sending ads to just customers who have purchased from you before or who lived in a certain country that would be interested in your products/services. 3. Low production costs: email campaigns don’t cost as much money to make as say someone putting an ad on NBC for half hour block of time (which reportedly costs $500k+). 4. Driving instant sales: when people get sent personalised emails with discounts, deals or coupons that they can use, it makes them want to buy the product right then instead of waiting until later. Furthermore, email marketing also enables you to closely observe your customer base, which is especially helpful if they have email preferences such as no email on weekends or during certain hours. This way you will know when it’s best to send them offers and updates. Email marketing best practices 1. Regularly send out new promotions and discounts to incentivise customers to buy. 2. Use email automation tools such as Mailchimp, AWeber, or Constant Contact to help you consistently communicate with your prospects and customers. 3. Offer a “subscribe for updates” option so that people can sign up for your email list without buying anything just yet. 4. Include a call to action in every email. Better yet, with every section within your email. 5. Use social proof in your email subject lines. 6. Keep email relatively content short and sweet. 7. Use incentives strategically: One of the most important aspects of email marketing is using deals and products that are relevant with emails sent on time for holidays like Cyber Monday when people will be looking for deals online. 8. Set up an attractive email lead magnet to get new subscribers. Don’t want to miss out on those extra sales any longer?

The Case for a Case Study: Why Your Business Needs One

Why is it important to have a case study showcasing the work you have done with a client or customer on your website? The case study is a visual representation of your work, and it can be used to show off what you have accomplished. It is also an excellent case for how your business has helped others in the past which may prompt potential new customers or clients to reach out to you themselves. Additionally, case studies are always important for SEO purposes because they provide information about services that people want on the web for their own search terms. Use this client case study template to help. What is a case study? Case studies are a detailed analysis of an individual or a brief analysis of a particular situation. The case study is an example of the client’s success story that can be used to share their experience with future prospects. It should touch on why they chose you, what problems were solved and how your solution helped them grow. The benefits of writing a case study There are many benefits to writing a client case study. In short, a case study shows off your expertise, sets you apart from competitors and provides valuable information about the effect of your services. Below are some of the things a well written case study can do for your business. Enhance credibility: Case studies show that you have worked with other businesses and they found success with your work which improves their faith in what you offer. Gain publicity: It’s easier to get media coverage when a case study is available because it provides more information on how well something has been working for someone else who was dealing with similar issues or challenges as yours. – Inspire others: Seeing an example of someone having success will motivate them to also take steps towards overcoming their own obstacles even if they’ve never heard about you before, so case studies are great for generating new leads too! Help measure progress: case studies are also a great way to see what you’re doing is actually working and how far along you’ve come in the process. Understanding: case studies provide a more robust understanding of how to improve your progress. They can show areas where things are working and what needs improvement. Helping: a client case study is a good way to show someone else that you can help them. It will make them trust you more and they will want to do business with you because they know the type of service or product quality that your company offers, so they have peace of mind knowing their experience was worth it. Attraction and retention: this type of content will not just attract new leads but keep current clients happy by highlighting their achievements over time as well as giving them something to show prospective customers when asked “what have we done together?” This type of content also conveys trustworthiness. Plus, it helps with customer service and sales aspects of your business. It’s important for your business to have case studies on hand so that when someone has questions or concerns, they can learn about another person who dealt with these same issues before taking any action. It also demonstrates the value of your work for others who may want similar assistance from a professional in this field or industry. How people will respond to a client case study Current clients: case studies are a great way to show them they’re doing good work and that you care about their success. They will likely be happy with the content because it highlights what progress they’ve made over time. Potential customers: case studies demonstrate your expertise, set you apart from competitors and provide valuable information on how your services effect people/businesses. Potential customers want assurance in knowing this is someone who can help them; case studies convey trustworthiness by highlighting previous successful cases like theirs so prospective customers know they’ll get quality service if they choose to hire this business or an individual for assistance. Plus, when asked “what have we done together?” case study provides things to highlight as proof of past successes so prospective customers know they’re in good hands. Potential employees: case studies demonstrate the value of what this company has to offer and how their expertise will be beneficial for potential employees, which means more applicants will apply when they see a case study on your website that demonstrates the skills needed for different positions within the business as well as highlighting previous successful cases like theirs so prospective clients know if there are qualified candidates out there who can help them with similar concerns or issues. Customers/clients from other industries: case studies show off customer’s expertise and set them apart from competitors by providing valuable information about one industry but also demonstrating knowledge and experience in related fields too. A case study helps expand clientele into new markets where you may be able to help them. So you really can’t delay creating and sharing your case study any longer. Use this specially crafted case study template to help you today.

Why Tone of Voice Matters for Your Marketing: How to Improve Engagement

What is tone of voice and why you need to consider it for your marketing and copywriting? Tone of voice is the personality that your brand has and reflects it would speak if it were a human being. If tone of voice matters, then it’s important to understand what tone means. It seems like everyone talks about marketing copy today but not enough people mention why this actually matters. It’s true: tone of voice is what makes the difference in how people feel about your company and whether they will engage with you or not. Copywriting can be difficult to get right but, essentially, tone should come naturally as a byproduct of who you are as an individual (and/or company). Easier said than done though, right? What is tone of voice in copywriting? Copywriting tone is the feel or attitude behind a message. It’s not just what you say but how you say it that gives your tone its meaning and impact on readers. The tone of voice in copywriting can be formal, informal, authoritative, enthusiastic, neutral with emphasis on facts-based content just as a few examples. Tone may also change depending on who your audience is (eg children versus adults or different generations as you’ve probably learnt in my copywriting book). How does tone affect engagement? Tone of voice changes how the reader reacts to what they read. Additionally, it affects the response rates and conversion rates from readers. When tone is on point, readers feel like the writer are talking to them and understand their needs. When tone isn’t right, pages can come off as preachy or try-hard which usually results in a negative reaction from the reader. And a negative reaction is usually turning away from your marketing: clicking away from your website or scrolling on etc. Remember: Tone of voice fulfills psychological needs: it helps us decide whether we should trust someone, keep reading their content, or abandon ship altogether. Why not try my tone of voice template? What tone should you use for your marketing copy? You want to choose tone that matches who you are/what message you’re trying to convey so it feels natural. Brands can all have different personalities and this will also change depending on what type of company we work with too (eCommerce versus nonprofit). It’s really important to have a tone of voice that resonates with the visitors on your site. For example, tone should be different if the visitor is younger than older or male versus female etc. It doesn’t matter what type of business you’re running either: every company has their own tone that needs to resonate with its audience and potential customers! Additionally, be authentic! Use tone that’s appropriate for your industry but don’t be afraid experiment either. Tone of voice influences: How people react to what they read. The rate at which readers will respond or convert on certain calls to action. How much emotion gets attached to words when someone reads them. Let’s explore these points one by one: Imagine if all your copy was written with only negative emotions like anger, sadness, or frustration; it would take very little time before your audience would disengage from your content. But tone doesn’t just change the level of engagement, it can also affect conversion rates and response rates. Let me give you an example: if we were to look at a headline that said ‘Create Your Free Personal Budget Today!’ versus one that said ‘Get Started Now on Setting Up Your Personal Budget’, which do you think will have higher conversion rate or response rate? The second choice most likely will because there is less urgency in following through with the action. Lastly, tone has been shown by studies to create emotions in readers. This is especially true if someone has a tone that they are used to when reading your content. An example might be sarcasm for bloggers who often use this tone in their writing. People just want to feel accepted, part of something or like they are “at home”. People tend to make assumptions based purely off tone and won’t take the time to read any further when tone doesn’t match their own expectations. Tone plays into psychology; if people don’t like the tone that you’re using then they might interpret everything else wrong and potentially disengage from reading all together without giving anything more than a fleeting glance. You need to be aware that tone plays an important role in how people perceive what you’re saying and the way they react to it. Brand tone of voice communicates more than just words, it also determines how individual readers will interpret a message. Even if they don’t read any further past those first few sentences because the tone is off for them. Hint: think about how the tone is matching your target audience’s expectations. Here are some benefits that can come from matching tone with your audience: improved reader engagement better conversion rates increased brand loyalty and authenticity gets everyone onboard internally instantly able to see the company’s values. Tone of voice is more than just words on the page; it provides meaning behind our communication style which affects how we communicate in person. It should be considered carefully for each piece of content you create so it will resonate with customers who may or may not know you at all (but they might like what they hear). How does the right tone of voice help you sell more? tone of voice makes a difference in how your customers perceive you tone of voice is the language that resonates best with each customer type (and helps to better tailor messages for them) tone of voice matters because it can lead to increased engagement and response rates from prospects/customers. tone of voice is also key to reducing churn and increasing customer loyalty tone of voice matters because it helps you stand out from the competition in your industry or niche. ‘When there’s a

Sales Funnel Copywriting – Do it Like the Experts

What is a sales funnel? A sales funnel is a linear process that begins with the acquisition of new customers and ends with the satisfaction of their needs. In order to create an effective customer journey, you should start by outlining your goals for what you want to achieve from it. Then identify all steps necessary in achieving this goal or set of goals, such as gathering information on prospects. The beauty of a great sales funnel is that it works for you. Once you’ve set it up and it’s up and running, you can leave it and it will do the sales work on your behalf. Like a staff member! What is sales funnel copywriting? Sales funnel copywriting is a critical component of any company’s marketing strategy. The words you choose to include in your sales funnel will have an effect on the conversion rates, as well as how much money your business makes. In this post, we are going to cover what sales funnel copywriting is and why it matters so much for companies. Sales funnel copywriting is the process of writing content which will lead your potential customers to make a purchase. This can often be done through persuasive sales language, and it’s typically found near what are called conversion points on your website or in emails. Conversion points are any touchpoint with the customer that could potentially get them to click “buy” – for example, an image gallery may have calls-to-action overlaid on individual images so that when someone clicks there, they’ll be taken to the full product page where they can buy directly if desired. What is sales funnel copywriting and how you can do it like the experts The biggest mistake companies make when they launch their business online is not building a sales funnel that attracts their dream clients and leads them through a process When. launching a Here’s business online an, example it of what’s important not to to make do sure: your you run sales an funnel ad has that all takes of the opportunities for all those who an click up onsell its and down to your home page sell. Sales funnel copywriting tips Good copywriting knows how to get the readers attention and hold it! Here are some tips on making sure this happens… When you create your sales funnel, to make it work for every person with different needs and wants. Make sure that the landing pages are ready so people will convert into leads. Don’t forget to have a clear call-to-action on each page of your website, including about us and contact information. Otherwise, no one will be able to find out more or buy what they need to move forward in their business goals! Create landing pages and follow up messages based on where visitors enter into the funnel. People who visit during early stages are more likely interested in lowering prices while those at later stages will be looking for free trials or demos. As a general rule. Not always. When creating your sales funnel, be clear about what people need when they land at each point in their journey with you . Sales funnel copywriting is what companies use to persuade their potential customers to make a purchase. This often includes persuasive sales language, and it’s typically found near conversion points on websites or in emails. Conversion points are any touchpoint with the customer where they could potentially click “buy.” For example: an image gallery may have calls-to-action overlaid on individual images so that when someone clicks there, they’ll be taken to the full product page where they can buy directly if desired. People should be given a clear idea on what to expect from your company and its product or service. This is done by presenting the value you provide alongside any limitations in regards to how it will affect them. For example, if someone’s goal is lowering prices, then they may want to know that there are cheaper options out there for competing products. If their main concern is getting a handle on customer traffic patterns, then they would benefit more from benefits related specifically with managing visitors into your funnel than price discounts. You should also consider which stage of the sales process someone enters before sending promotional messages so as not to send too many details about an offer when prospects haven’t even decided whether or not to buy yet; only promote offers once people are hooked! Attention grabbing headlines and subheads that get your prospect’s attention from moment one. Catchy, powerful sentences throughout that compel prospects to continue reading. Framing benefits in language they readily understand (e.g., “saving time” instead of “time saving”) Writing the emotional benefit behind each feature, without sounding too cheesy. A compelling call to action at the end which includes clear instructions on how they can claim the offer, act now or get the product or service that you are offering. You can use curiosity to drive people towards a landing page. This is because, according to statistics, 96 per cent of your site visitors aren’t ready to buy on their first visit. To do this, you should focus more on the commitment aspect by asking for someone’s email address and less about how much the person will spend right now. You have to warm them up a little first! Keep in mind what you’re trying to accomplish with the writing: get them interested enough so they’ll read your headline or click on a link, but not too much detail about an offer when prospects haven’t even decided whether or not to buy yet; only promote offers once people are hooked! How to structure your sales funnel Step one: the bait. This is the first time your prospects know you exist. Step two: they decide to follow you or engage with you a little further. Often this is signing up to your mailing list or engaging in some sort of lead magnet. Step three:

About page copywriting template

Want to write your own website copy? Not exactly sure what you’re doing or what to improve what you’ve got? Here’s your solution: An easy to use copywriting template! Download this easy to follow copywriting template which tells you exactly what to write and where for one of the most important and looked at pages on your website: the about page! Created by a professional copywriter with more than thirteen years of experience, you can rest assured you are being guided to write something that will outshine your competitors. Get better clients and customers with this professional web copywriting template. You don’t have to be a marketer or copywriter to use it. Simply download and use the prompts to write your page. Take the guesswork out of your marketing. Check out the other copywriting templates here.

Get more email subscribers with an ebook as a lead magnet

In the past few years, ebooks have become an increasingly popular lead magnet. This is because they are a great way to get people on your mailing list and build trust with potential customers. In this article, we will discuss how ebook leads can be so effective at achieving business goals and why you should consider using them in your marketing strategy. The ebook lead magnet is a tried and true marketing technique. Yes, it’s been around for decades now but that doesn’t mean ebooks are any less effective than they were back then! Quite the contrary: these days, an ebook can be considered a powerful business asset if done correctly. Okay, brag alert. This year I had a goal to build up my email list for my author brand. I released my first fiction book on Amazon in March 2021, so I had to quickly do some hustling. I started to build the list by using a free short story giveaway. This works incredibly well for this niche as within two months, I had 1500 subscribers and it’s continuing to rapidly grow. They’re easy to create (even as you go along) with tools like Scrivener or Microsoft Word; and they allow your prospective customers to get more info about what you do in one place without having to search through lots of different pages on your website. Plus, there’s plenty of room for customisation when it comes to ebooks too! Don’t just use them solely for sales pitches either – try adding some personal touches like your own tone of voice and language or images. And you can even link back to your website if you want people to discover more information. What is a lead magnet? A lead magnet is a tool that you use to build relationships with potential customers and get them onto your mailing list. This helps you stay in touch, nurture leads, and eventually convert readers into buyers. The ebook offers an effective way for businesses to grow their lists of followers because it’s affordable and easy to produce. In addition, they are attractive; providing valuable information about the business through writing can be more engaging than simple graphics or videos alone. Why an ebook as a lead magnet? The ebook format also allows brands to offer something different from what other companies might have on offer at the same time. It gives users exclusive access to content which could otherwise only be found by subscribing to newsletters. This makes ebooks far more appealing as part of a marketing strategy. When it comes to generating leads, many people say an ebook is the best way to go. This is likely true because they are a great lead magnet and generate sign-ups for your business’s mailing list. In fact, 50% of marketers who start using lead magnets report higher conversion rates. (wpforms) With the three highest performing ways of securing leads for B2B marketers include in-person events, followed by webinar lead magnets and ebook lead magnets. (Content Marketing Institute) Luckily, ebooks are a time-saving marketing tool. These days an ebook is the perfect lead magnet because they’re something you might have on offer at the same time. It gives users exclusive access to content which could otherwise only be found by subscribing to newsletters. This makes ebooks far more appealing as part of a marketing strategy. An ebook can provide businesses with that one contact point for their prospect’s information and it provides them with quality content about your product or service in return. This means that every single person who opts into your email list will also get this high quality content from you all year round. Instead of just once! Ebooks make great lead magnets because: They provide customers with more information and content Ebooks are a cheaper alternative to conferences or events An ebook can be used as incentive for subscription, rather than just being an extra bonus. Ebooks make great lead magnets because they’re so cost effective. They can be easily outsourced if you don’t have time to research, write and produce yourself. They offer something new and exclusive to offer people who might not know about your business yet. Ebooks are a cheaper alternative to conferences or events. An ebook can be used as incentive for subscription, rather than just being an extra bonus. Ebooks make great lead magnets because they’re so cost effective. They can be easily outsourced if you don’t have time to research, write and produce yourself. Most of all, an ebook builds trust between you and potential customers – something no other type of content does quite as well! People will feel safe signing up to your email list if they already have some idea what you’re all about. And finally, ebook lead magnets are just so darn convenient! You can’t make a time-sensitive offer or sell physical products with an ebook (you’ll need to be selling digital content instead). But the fact that ebooks are delivered electronically makes them super easy for customers and prospects alike. All they have to do is put in an email address. It doesn’t even matter if they read the book straight away (or at all!) I’m an enthusiastic and experienced book writer. So why not hire me for ebook copywriting and get your book written within weeks!